Customer Testimonials


James J. Audi A5. Google, Autotrader / Feefo. 03/2024

Google - Amazing guys /super professional and as I’m a very picky with my cars ,I had no doubts at all with how they were and top quality cars /would recommend any day 👍🏻👍🏻 thanks Mathew
Autotrader/Feefo - Amazing car company
Very trustworthy guys /mathew will go out his way to help you and get things done asap
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Steve P. Bmw520. Google. 03/2024

Incentive Cars made the buying process easy.
They sell clean, quality vehicles which they clearly prepare to a high standard.
The team are friendly and welcoming and i will definitely be purchasing again in the future
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Mark B. Santa Fe. Autotrader / Feefo. 03/2024

Advertised well good photographs, Matt helpful and felt I. could trust him
Matt the proprietor was very helpful and open. Car was advertised well and fulfilled all expectations. Would deal with and recommend them to family and friends and anyone else.
General ease at which transaction took place and openness was refreshing to say the least.
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Moe C. Volvo S90. Google, Feefo / Autotrader. 03/2024

Came across Matt and Incentive Cars by chance online, while searching for our next family car. We have been looking for a while and have been totally put off by the hard sale tactics from nearly all the dealers in London and outside! However Matt was totally the opposite, was very helpful and informative about the car and helped us through whole process. We live in London and made a decision to do a round trip approx 300 miles to his showroom, on because of Matt and his genuine helpful approach. We were picked up at the station and driven to their dealership. We eventually bought the car and left feeling both happy and relieved. Thank you Matt and Incentive Cars for your 5 star service. Very much recommend them for your next car..*****
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Steve H. 3008. Google & Autotrader / Feefo. 03/2024

From initial contact to the final purchase Matthew was very helpful and obliging. There was no sales pressure and he left us to look round the car at our leisure.He arranged the Road Tax on the car so everything was ready when we picked the car up. Car buying is a major expense and can be stressful as a result. Matthew made the whole process as easy as possible and we are grateful for his help. The car itself was in immaculate condition and we are extremely pleased with it
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Craig G. Polestar. Google, Feefo / Autotrader. 02/2024

What a wonderful service Matthew provided from start to finish. No pushy sales and managed to get the perfect car at a perfect price. Would definitely recommend anyone purchasing or selling a car to go with Incentive Cars! Thanks again, Matthew.
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Dom M. Astra. Google, Feefo / Autotrader. 02/2024

Fantastic experience from start to finish. Matt was so helpful. No pushy sales and couldn't be happier with my new car. Would highly recommend.
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John H. Ford Kuga. Autotrader / Feefo / Website. 02/2024

If you are looking for a car, you can do no better than going to INCENTIVE CARS, and seeing Mat or Dave the service you get is top class and I mean top class, the cars are real Quality and presented in first class order, myself and my son have now brought 4 cars from INCENTIVE and cant speak more highly of the service we have received once again many thanks, John
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Bob R. Mazda Cx-3. Autotrader / Feefo. 02/2024

superb service very freindly and helpful we veiwed the car on wednesday and picked it up on thursday Mat arranged the finance and reassigned our private plate Many thanks Linda & Bob
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Paul G. Kuga. Google & Autorader / Feefo. 02/2024

I was looking for a specific car. Having found a vehicle that would meet my needs online at Incentive Cars, I made contact with Matt. Having travelled down from Lancashire, I was greeted by Matt and made welcome, in a relaxed atmosphere. I was shown the vehicle and had some of the features explained and the left to explore for myself. Nothing was to much trouble.
All aspects of the sale and trade in were dealt with and explained before leaving.
I found my experience with Incentive Cars and Matt on a different level to other/franchised dealers.
10/10 and would highly recommend to anyone looking for their next vehicle.
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Simon I. Audi Q5. Google, Autotrader / Feefo. 02/2024

Google - Great service and car from Matt & Dave @ Incentive Cars (the second car I have bought from them) Would recommend to anyone
Autotrader / Feefo - Great service and very pleased with the second Audi car I have purchased from Matt & Dave at Incentive Cars Would recommend to anyone
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Matt R. Audi Q3. Autotrader / Feefo. 02/2024

Really helpful, answered all my questions that I had, will use again 👍🏻
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Neil H. Ford Galaxy. Google. 02/2024

Our family wanted to consolidate our 2 cars to one. Incentive Cars from the very start were aminable and assisted us through this process. We picked our new car up and they kept the admin to the minimum which was a great help. We did hit an issue shortly after purchasing, as is the way of cars, especially secondhand. They went above and beyond to rectify the issue which was very much appreciated. A friendly and knowledgeable team, I would recommend to anyone.
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Simon C. Audi A6. Website Review. 01/2024

Our second time purchasing a vehicle from incentive cars, no hassle or salesmen following you around the showroom. Found the car we wanted, matthew gave us run through of the history & details then left us with the keys to take a look around & a test drive around the site. Highly recommend Matthew & he’s team quality service from start to finish, thanks guys we will see you in the near future when we’re ready to update to a newer model ; )
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Reg B. Discovery. Google, Autotrader / Feefo. 01/2024

Incentive cars is well worth a visit if you see a car you like on their web site. Matt and Dave seem two genuine honest guys. Not pushy, no hard sell. You’re free to browse uninterrupted. They will answer your questions and queries don’t appear to give you any flannel. Very friendly duo. Highly recommended
Google - I found Matt and Dave most helpful regarding the purchase of my car. Matt who I mainly dealt with wasn’t pushy allowed me time to browse vehicles unhindered. Matt was most helpful in his explanation of the vehicles, appeared to be honest and genuine. Dave sorted out my insurance for my new vehicle due to high quotes and a few technical difficulties. Would highly recommend Incentive cars. You get excellent service. Coffee isn’t bad either.
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Jill T. Vw Tiguan. Google. 01/2024

What an absolutely amazing car buying experience, one which I could not fault in any way. I'm not exaggerating when I say that I loath and detest car buying and have historically entered into it with trepidation. I was searching for a car a good 5 months before finding the once I bought advertised on Auto trader website and during that time came into contact with a lot of dealers.
My experience with Mathew of Incentive Cars was a revelation....
From the first phone call with him to driving my car away his communication with me, level of efficiency, clarity and customer service have been excellent. Due to logistical reasons, I wasn't physically able view the vehicle prior to collection and as a consequence all negotiations took place by telephone and (at my request) WhatsApp.
I'm a female health professional and admit to knowing nothing about cars. Matthew is knowledgable & straight forward, never once did I feel pressured or stressed. Importantly I found him to be a man of integrity, a professional who takes pride in providing his customer with an excellent service and quality product. My car, is everything I wanted, presented beautifully with all supporting documentation. I cannot speak highly enough of the service which I received and have no hesitation recommending Incentive Cars
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Gwyn W. Volvo Xc60. Autotrader / Feefo. 01/2024

Feefo / Autotrader - Excellent, recommended.
Google - Further to my earlier revue, I'm really pleased with the XC60, it purrs like a kitten but has fire in its heart.
Thank you, Incentive Cars.
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James H. Bmw X3. Google, Feefo & Autotrader. 01/2024

Happy customer
Brilliant service. The guys are very helpful with good quality cars at reasonable prices. Very happy with the car I had. Would definitely recommend.
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Neil W. Bmw640d. Google. 12/2023

A pleasure to buy a car from. Communication and presentation of vehicle spot on. Thanks
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Dan M. Bmw320d. Google, Feefo & Autotrader 12/2023

Brilliant service from Matt at Incentive Cars. On initial arrival was pleasant and welcoming. Then introduced the car to us, told us a few things about the various spec and then left us to get a feel for the car ourselves not pushy in the slightest like some car dealerships and was happy to answer any questions we had about the vehicle.
When it came to the actual financial side Matt was brilliant here too. He gave me a fair price for my trade in and was very patient with me as I was waiting on some money to come in, while also keeping the car reserved for myself.
Overall service was 10/10 would recommend to anybody looking for a new car!
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Michael P. Audi A4. Feefo, Autotrader. 11/2023

Very helpful and gave me a very good part x for my car against an Audi A4
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Jimmy H. Volvo V60. Google & Autotrader / Feefo. 11/2023

Best dealership
I've brought many cars in my time, private sale and traders. As soon as I got there I got the impression they were very honest.
The hole experience of buying a car was amazing. They made sure I got the best finance deal using blue motor finance, lowest Apr I have ever had on on finance.
Compared to most dealerships they don't push the car onto you. Gave me plenty of time to make sure I was happy before buying.
They gave me what I wanted for my part ex to help me get into the car I wanted.
All there cars seem very reasonable priced, the one I brought was one of the cheapest around.
You may think this means a bad car right? Wrong they definitely live to there free 3 months warranty. Unlike most dealerships who charge and avoid it at all cost.
Amazing company, absolutely love the car. next time I'm out for a car this is the first place I will be going.
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Barry B. Rr Evoque. Email. 10/2023

Just a quick email to thank you for your patience and understanding whilst I muddled through the paperwork for the sale of my Mercedes and the purchase of a Range Rover from you yesterday
The deal was very fair and you did everything you could to help me with all related sale, part exchange and private plate transfer documentation. I was very grateful for your help.
I would definitely recommend you and your company.
Thank you again
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Charlie B. Ford Kuga. Google. 10/2023

A very professional firm who looked after me from the moment I arrived to when I departed with my new vehicle. Thank you again
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Natalie D. Evoque. Autotrader / Feefo. 10/2023

Lovely dealership to buy a car from. Matthew was extremely helpful with any queries I had. I would happily return here to buy another car when the time comes.
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Julie B. Mazda Cx5. Google Review. 10/2023

I would highly recommend this business. Matthew reserved a car for viewing for us. He kept his word, even though there were others interested. We bought a Mazda CX5, immaculate condition which had all the checks to give us peace of mind. Lovely garage, clean and tidy. Matthew is a lovely person and completely made the whole experience enjoyable. He is very relatable, friendly, up front and honest about the nooks and crannies of purchasing an older vehicle without the fear of nasty surprises down the line. I know we'll be back in the future.
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Kevin B. Audi Q3. Google Review. 10/2023

Matt and dave very professional garage and cars first class best car buying experience I have ever had
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Gareth S. Audi Q2. Google Review. 10/2023

I contacted Matt regards a car I was interested in from Autotrader. Very easy negotiation, stress free hand over, good communications would recommend.
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Kirsty & Paul C. Vw Tiguan. Google Review. 10/2023

Matthew was so polite when we turned up at the showroom. He got the car out and talked about it a bit and then left us to have a look around and drive around a bit. There was no pressure and he helped us sort out the paperwork. Quick efficient and very helpful.
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Wendy L. Mini. Google, Autotrader & Feefo. 10/2023

Google -
Bought a Mini Countryman from Incentive Cars in September 2023. Matthew was brilliant! A great honest and friendly service. Good to find a genuine garage offering excellent customer service. We will be back 👍
Autotrader - Feefo -
Great Garage!
Fantastic, genuine garage offering great customer service, Friendly and professional staff made the car buying experience easy. We will be back
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Sarah H. Audi Q3. Google, Autotrader & Feefo. 09/2023

Couldn’t be happier with my new car and the whole process was a pleasure. Wonderful people, wonderful service.
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Amy N. Kia Sportage. Google. 09/2023

Could not recommend Incentive Cars enough! From the first appointment to view the car, I knew I would be leaving a good review. Had such a better experience than bigger dealers I have previously purchased through. Didn’t feel pressured at all during the viewing, Matt was very helpful and professional, and when I decided to go ahead with the car, he kept me updated regularly and was always happy to answer any questions I had. My new car is stunning and they made sure everything was checked thoroughly and done before they let me take it. Will without a doubt recommend to family & friends and go back to them when looking for another new car in the future.
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Thomas L. Insignia. Google. 09/2023

Came across incentive cars and super glad I did. A very trust worthy garrage with great cars in fantastic nick. The people running it was very polite and NOT pushy with sales at all. They couldn't do enough for me and I'm extremely happy with my purchase. I would highly recommend this garrage to anyone.
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Ian P. Ford Galaxy. Google, Feefo & Autotrader. 09/2023

Incentive cars gave us a fantastic car buying experience. The team were really friendly and helpful on the phone and made sure the car was ready to view when we arrived.
The car was very well priced and in great condition. A very fair part exchange price was offered for our old car too.
When we arrived, Dave was really friendly and helpful, telling us everything we needed to know about the car, offering a rough price for our part exchange and then leaving us to have a good look around it and test drive it without any pressure.
Dave was really helpful and accommodating when it came to the transaction too and even helped us to remove our roof bars from the old car so we could drive our new car away on the day in time for a holiday.
Thank you to everyone at incentive cars - we couldn’t be happier with our new car and the service we received!
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Iona M. Audi A5. Autotrader & Feefo. 09/2023

Superb service would highly recommend!
Excellent! Friendly, helpful and informative. Went above and beyond and I couldn't be happier with my new car! I would recommend this place to anyone.
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Steven M. Porsche Cayenne. Google. 08/2023

Bought a lovely Porsche Cayenne .. the boys were very helpful in every aspect of the purchase .. the car was ready and in immaculate condition. I had an issue on collection and it was resolved pretty much immediately. Very happy and highly recommended.
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Rachael P. Mb C220cdi. Google. 08/20223

Fantastic customer service received from incentive cars, would definitely recommend.
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Ian D. Xc60. Google, Autotrader / Feefo. 08/2023

Google - A small business with a professional approach, dealing in quality used cars. The initial welcome was very personable, a good cup of tea and no pushy attendance, (the car was selling itself anyway). I got a reasonable and fair part exchange on my old car, and an immediate service (oil and filter) once it was found to be needed on the new one. The location was clean, neat and tidy with interesting neighbours. I hope to enjoy the car for some time, but I would recommend their service to everyone. First class service, customer engagement was excellent. Thank you both!
Autotrader / Feefo - Welcoming and professional
Very accommodating and welcoming. Transaction managed professionally, a pleasure to deal with. I look forward to enjoying the car. Not a bad cup of tea either and some interesting neighbours.
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James T. Audi A5. Autotrader / Feefo Review. 08/2023

Exceptional customer service. Just bought a beautiful car from these guys at a great price, extremely accommodating and genuinely nice people. Absolute pleasure.
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Shaun O. Bmw 645ci. Google & Autotrader / Feefo. 08/2023

Excellent Dealership!
A Professional and honest dealership. So glad I travelled up from Essex to purchase my new car from these guys. Very helpful, friendly and knowledgeable. Had an amazing drive home, car is absolutely faultless.. Thanks again, Shaun.
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Hope W. Evoque. Google & Autotrader / Feefo. 08/2023

Google - Incentive cars have been nothing but helpful and communicated well. They are super friendly and knowledgeable.
Matt served us and we came all the way from Bournemouth to collect my beautiful evoque. It was well worth the 4 hour journey!!
Highly recommend them as they look after the cars well and know their stuff!
They were super hospitable to myself and my partner. I can also say the place is wheelchair accessible too.
Will look to them in the future for car purchases too 👍 😊
Feefo / Autotrader - Great dealership!
Incentive cars were so helpful, communicated thoroughly and were so friendly and hospitable. I would highly recommend them as they know their cars and take care of them fully!
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Andrew G. Volvo Xc60. Google & Autotrader / Feefo. 07/2023

Great service, great car, easy to deal with, would highly recommend
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Mark & Nicky U. Audi Q3. Google. 07/2023

Wow, what a dealership! The experience from start to finish has been fantastic. We popped in for a browse round and found the perfect car, the attention to detail with the valeting was second to none. No hard sell at all and all the paperwork was done for us, they couldn't have done more to make the experience as enjoyable and pain free as possible. I'm now looking forward to changing our other car so we can go back! thank you guys so much. The car is stunning :)
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Gary & Sue H. Volvo Xc60. Autotrader / Feefo. 07/2023

Lovely people, not pushy nothing was to much trouble we brought a super XC60 and would recommend any one looking to buy a vehicle to have a look at incentive cars. A big thanks to you all at incentive cars. Gary and Sue
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Amber P. Ford Kuga. Google. 07/2023

Matthew first sold our family a car back 13 years ago! We were so happy with the service back then.
We decided since having my daughter we needed a family car. Seeing Matthew again was a pleasure, he was so helpful, made me feel at ease and nothing was a silly question to him. He helped me get comfortable in our new family car.
We hope the Kuga lasts as long as the Mercedes did and we will see you in another 13 years Matthew! Couldn’t think of a better, reliable, trustworthy garage and workers.
Thank you so much!
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Alin-ioan T. Audi A1. Autotrader & Feefo. 07/2023

Thanks Matthew, a excellent and very honest service!
I had a great experience at Incentive Cars. Found the exact car I wanted in tip-top shape at a fair price with excellent customer service and attention-to-detail. I highly recommend this dealership.
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Mandy W. Audi Q5. Autotrader & Feefo. 07/2023

Fantastic Dealership
I have purchased two vehicles from Matt and Dave and I can highly recommend them. Brilliant customer service , vehicles are presented beautifully and transaction went very smoothly . Had a small issue just outside warranty but Matt and Dave resolved the issue for me in no time . A dealership you can trust and have confidence in .
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Matthew H. E250. Google, Autotrader & Feefo. 06/2023

Google - Great service, car was well presented and ready to go. Would recommend this dealer to anyone. Good honest dealer.
Autotrader / Feefo - Great! Efficient service.
Great service! Car was presented well and ready to go. All documents present to check when we arrived. Would recommend this dealer to anyone.
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Lynda B. Evoque. Autotrader & Feefo. 06/2023

Fab as ever guys (4/5th car from you) lost count lol!
Have used them for my last 4 cars - always brilliant, cars are always quality vehicles, I know they don’t buy rubbish, nice down to earth guys, any issues, worries after drive away are fixed immediately (only had this once)
Paid in one go & used finance over the years- again no problems, wouldn’t go anywhere else - see you in about 3 years guys lol xx
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Katy P. Bmw X1. Google Review. 06/2023

Matt was outstanding from start to finish. Very happy with my new BMW.
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Toby C. Focus. Google, Autotrader / Feefo Review. 06/2023

A brilliant purchasing experience
Brilliant customer service. I had a really positive experience buying my car through Incentive cars. Matt was friendly and polite, answering any questions I had and staying late so I could have a test drive. Would thoroughly recommend them.
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Martin H. Ford Transit. Google Review. 06/2023

Firstly what a warm genuine welcome. Customer service was not good but excellent. Filled with so much knowledge about the vehicle.. we noticed the window switch on one side was stuck and they immediately took the door panel off and fixed it to our satisfaction. We couldn't ask for a better experience with genuine and most importantly honest people. Our vehicle is totally satisfactory. A massive thank you to you guys and we will always be recommending you to our friends and family Martin and Shaz.
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Ian B. Volvo Xc60. Google, Feefo & Autotrader. 05/2023

Very pleased, professional and friendly team with great communication and helpful advice
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John H. Audi Tt. Google Review. 05/2023

This is the second car I have purchased from Incentive cars and Matt and David. Their customer service is first class and nothing is too much trouble hence going back to them again when the opportunity came about.
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Dave & Rachel. Mb C220. Google, Feefo & Autotrader. 05/2023

Great car, great transaction, great dealer, highly recommended!
I recently bought a low mileage, very clean car with a full service history from Incentive. The whole transaction was very easy and pleasurable. Matt is a lovely, honest guy to deal with and he did everything he said he would, very efficiently. Also, the trade-in price he gave was better than any of the 'We Buy Any Cat' websites! Highly recommended - Matt's tea is very good too!
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Simon F. Jaguar X Type. Google, Autotrader & Feefo. 05/2023

Try here first before you shop around.
The service was Excellent. Quick reply to questions.
Very polite and welcoming. Would recommend.
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Tony O. Volvo Xc60. Google Review. 04/2023

Absolutely superb service. Nothing is too much for these guys. Cars are extremely well prepared. I would be very happy to deal with them again if they have the car I want.
Happy motoring
Tony
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Dan B. Focus. Google & Autotrader / Feefo. 04/2023

Absolutely top notch customer service very very pleased
The owner was on holiday at the time but still took the time to take my call about the car and from there we arranged to go and view the car on a set date and time. When we arrived we was greeted by his colleague who was very friendly straight away pulled the car out for us and offered us a coffee(selling point haha) and left us to our own devices to look around the car and do what we needed to do none of this normal salesman haggling which both me and my dad liked! And it was sold from there the car was beautifully cleaned and In crisp condition. From there we got into the business. We had to wait for the finance guy to get there so again we had another coffee and just had a general chat with matts colleague whilst we waited, real sound guy. They taxed and mot’d the car for me and On the day I went to pick it up all the paper work was already done there was no hassle it was straight in and out. Overall I would highly recommend incentive cars to anyone and I will be using them again in the future for sure!
Thanks guys
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Ian R. Kia Picanto. Google, Autotrader & Feefo. 04/2023

Such a pleasurable experience dealing with Matthew and the guys at Incentive Cars. Genuinely lovely people who obviously make an effort to source great cars that they are proud to sell on.
We we're looking for a car for my daughter, as she had recently passed her test. Obviously this is a nervous moment for any Dad, as you don't want to buy a death trap.
Incentive cars were 1.5 hours away from us... further than we wanted, but we were happy to travel the extra distance to buy a near emaculate 2005 Kia Picanto with only 35K on the clock at the right price.
Thoroughly recommend!
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Gary G. Kia Sportage. Autotrader / Feefo. 04/2023

Friendly, professional and couldn’t do more to help. Fantastic.
I found the service was relaxed, friendly, but more importantly to me honest and knowledgeable. The guys put my mind at rest and couldn’t do any more to accommodate me especially as if travelled some distance to use them. Would absolutely use them again.
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Richard B. Volvo Xc60. Autotrader / Feefo. 04/2023

Excellent product & service.
Service & communications were excellent 5 star & a great car I purchased from them.
Thank you.
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Phil L. F Pace. Autotrader / Feefo. 04/2023

Great experience with Matt. Made us feel at ease as soon as we arrived. Really helpful when it came to information on the car we were looking at. He also managed to get us a great finance deal making it possible for us to get our dream car!
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Beverley M. Xc60. Autotrader / Feefo. 04/2023

Outstanding Garage. From the very first phone call to enquire about a vehicle to the day I arrived to collect, Matt made the whole process easy. I drove 70 miles to collect this car and would not hesitate in driving this distance again when I purchase my next car. HIs knowledge of the make/model of the vehicle I bought was second to none. Time was spent with us when we arrived to go through everything about the car (nothing was too much trouble). I would not hesitate to recommned Incentive Cars to anybody. This garage totally overrides the large corporate sales garages. Go to Incentive Cars - yoiu won't go far wrong. Thank you Matt for making the experience a pleasure and look forward to purchasing my next car from you.
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Ellie H. Audi Tt. Google, Autotrader & Feefo. 03/2023

Really positive experience with Incentive Cars. Super friendly and polite, took care of everything and I had a lovely Audi TT delivered 4days later. Took a leap of faith with a distance sale, not viewing the car beforehand. I requested a walk around video which was done and sent immediately, and everything was made very straight forward. Very happy with my purchase, everything as described and a great car. Would definitely recommend.
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Alan T. Audi Q5. Google, Feefo & Autotrader. 03/2023

Outstanding dealership. This dealership (Mathew and Dave) are outstanding in their understanding of customer needs and were open, courteous, transparent and honest in everything they did. We purchased an Audi Q5. No pressure at all and very relaxed. We part exchanged my car and the offer was very very fair. No fuss and a deal agreed. Not your ordinary used car sales. No hesitation in recommending them.
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Liliana D. Audi Q3. Google, Autotrader & Feefo. 03/2023

Highly recommended
My experience with Incentive Cars was wonderful and stress free. I called 2 days before going to see the car in order to make an appointment. The car was waiting for us when we arrived, and Matthew has ensured all our questions were answered – he was very knowledgeable about the car itself. Once we drove a little bit around the farm, we knew it was the perfect vehicle for us and Matthew invited us to sit and talk through the sales process which was really simple and quick – again, any questions we had were quickly clarified.
I drove home in my new car and I’m a happy customer! Incentive Cars are a serious and attentive team, and they ensure all their cars are in excellent condition. I definitely recommend buying your vehicle from them.
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Colin & Lynne H. Google, Feefo & At. 03/2023

Feefo / Autotrader - Great experience
We were greeted by Mathew and Dave who were warm and friendly. Our experience with Incentive cars was relaxed without any hard sell. Would highly recommend. Unfortunately I can only give 5* but they are really big ones.
Google - We arrived at Incentive Cars and was greeted warmly by Matthew and Dave. Our experience was very comforting and relaxed and cannot praise them highly enough. The VW Beetle is fantastic. We would not hesitate to buy from them again. (Its a shame there are only 5* in this review! )
Thanks again guys
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Holly & Steve F. Mito. Google Reviews. 02/2023

Holly - I recently purchased a lovely Alfa Romeo from Incentive Cars, Matthew was extremely helpful and friendly from the minute we turned up at the garage. Picked the car up a few days later and I absolutely love the car and got it for a great price as well. Would highly recommend taking a look at some of their cars as the whole process of purchasing my car was very smooth and easy. Thanks a lot!
Great to deal with Matt, David and Will. Steve - Bought a car for my daughter and was very impressed with the professionalism of the set up and the way we were dealt with. The car we bought was prepped to a very high standard and we are so happy with our purchase, thanks guys.
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John H. Volvo Xc60. Website Review. 02/2023

I have recently purchased another car from INCENTIVE, and once again I can't speak highly enough about the quality, politeness, and service received many thanks Mat and Dave.
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Byron E. Mb Slk. Google, Feefo & Autotrader. 02/2023

Google - Great company and would happily visit again. Great response time and all information needed was at hand! From first contact to driving away was 2 days! The car was in immaculate condition. Many thanks for such an easy purchase
Feefo - Excellent service, responsive and knowledgeable and a real pleasure to deal with. From contact to driving away was 2 days! Will happily deal with again
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John H. Audi A6. Autotrader / Feefo & Google. 02/2023

Feefo - Best car buying experience to date.
These guys got everything right. Friendly, professional, helpful, good comms, straight answers but no b/s or hard sell. Stunning car at a great price.
Google -
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Blake A. Audi Q3. Autotrader / Feefo & Google. 02/2023

Fantastic experience from start to finish - Matt is an absolute credit and made the whole experience an enjoyable one. There was no pressure at all from start to finish and refreshing to deal with such professionalism. I viewed the car on Saturday and picked up the following Wednesday, dealt with efficiently without any bumps along the way! Car prepared and presented to a top class level, would definitely use them again and recommend to anyone. Thanks team.
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David L. Porsche Boxster. Google, Autotrader & Feefo 02/2023

Feefo- I couldn’t be happier with the car I bought from Matt and Dave at Incentive Cars. And they made everything smooth and simple including switching the plates for me. Competitive price and a fair trade in too. In a world of anonymous internet garbage what a pleasure to deal with real, genuine people who are happy to help.
Google- I had no idea who Incentive Cars were, or where they were, but I saw a beautiful Porsche Boxster on Autotrader in their possession and knew instantly that I wanted it. To say they made the process hassle free and a complete delight hardly does them justice. They gave me a fair price on my trade in too. Thoroughly recommended.
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Michael C. Mb E250. Google Review. 02/2023

The car was as promised & Mathew was extremely helpful. Service was very good. I recommend them.
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Mateusz A. Audi A6. Autotrader & Feefo. 02/2023

Excellent service, so much friendly and helpful staff at every stage of deal. I'm sure I will contact them in the future to buy next vehicle. Definitely recommended !
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Vix B. Tiguan. Google, Autotrader & Feefo. 02/2023

I can not recommend these guys highly enough, a great service making the whole experience run smoothly and efficiently.
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Deborah M. Fiesta. Autotrader & Feefo. 01/2023

Very happy with my Fiesta.Everything dealt with very swiftly & professionally.
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Luke T. Bmw320. Google, Feefo & Autotrader. 01/2023

Google - Great experience and very straight forward to purchase my new car. Matt was a massive help online and when I came to pick up the car.
Autotrader & Feefo - Just brought a new car from here and it’s amazing, had great help from Matt. Very straight forward to buy. Would happily recommend to anyone.
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Sabrina K. Qashqai. Google Review. 01/2023

I love my new car, great price, beautifully cleaned. Hey were friendly helpful as a previous car garage had ripped me off with a broken vehicle and got me on the road as soon as they could. No hidden cost, great communication would recommend this garage to my friends and family.
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Darren H. Xc60. Google, Feefo & Autotrader. 01/2023

Google - Absolutely a five star rating, top class service, Matt and Dave are very knowledgeable, helpful and fair, friendly and not pushy in any way, myself and family have bought from Incentive cars before, and will definitely be using them again, cannot recommend highly enough.
Autotrader and Feefo - Absolutely a five star rating! Excellent service, helpful, friendly, knowledgeable and in no way pushy, can't recommend highly enough! Myself and family have bought from incentive cars in the past, and will definitely do so again, extremely happy!
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Marius B. Bmw 740ld M Sport. Google. 01/2023

Best seller ever, very helpful and king person, was very fast transaction, no hidden problems. Thank you very much👍1️⃣0️⃣0️⃣% Recommended!!!!
Hope deal with you again😉
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Nigel C. Mercedes E220. At & Feefo. 01/2023

Really easy to deal with, very honest and straightforward. Never felt pressured. Would definitely recommend them, would use them again too.
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Chris W. Freelander. At, Feefo & Google. 01/2023

A very satisfied customer.
I purchased my Freelander 2 from Incentive Cars having seen it advertised on Autotrader. I cannot fault the car or the service I received from Matt and Dave. When I visited to test drive the car I was delighted that the car lived up to the comprehensive photographs and description in the advertisement. It was obvious from their premises and the relaxed and friendly approach in dealing with this prospective buyer that Incentive Cars know their vehicles and focus on supplying quality cars that are well presented. A very satisfied customer.
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Stuart D. Audi Rs6. Feefo & Autotrader. 12/2022

Exceptional service from Matt and the team as always. They go that extra mile to make your experience quick and hassle free.
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Vicky & Nick C. Audi Q3. Feefo & Autotrader. 12/2022

Highly Recommend Incentive Cars!
Bought our immaculate Q3 from Incentive Cars. We had a lovely warm welcome, much appreciated cup of tea and most importantly no hard sell! We knew what we wanted and were listened to and not pushed at all - felt very relaxed. I would highly recommend Incentive Cars to anyone and a lovely location!
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Colin J. Honda Nt1100. Google, Feefo/autotrader. 12/2022

Excellent professional knowledgeable and friendly. Thank you. Top service.
Absolutely brilliant. Friendly knowledgeable and professional. Not pushy at all. Just very helpful and a first class experience.
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John C. Q5. Google, Feefo & Autotrader. 12/2022

I have bought many cars over my 50 years of driving both new & used. I have to say the purchase from Incentive cars has without doubt been the best experience I have encountered. There is always a sense of trepidation when purchasing a car I believe but Dave & Matthew made this pain free and the car was exactly has it said & looked in the add. Would I recommend or use them again...without doubt, thank you guys.
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Piotr F. Civic. Google, Feefo & Autotrader. 12/2022

They absolutely deserve recommendation. The car I bought is in good condition and the process of viewing, inspection and buying was really easy. Honest dealer.
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Alex H. Civic. Google, Feefo & Autotrader. 12/2022.

Google - Brought a good reliable car for myself. The guys were efficient and nothing was too much trouble. Definitely a reliable garage to buy from.
Feefo & Autotrader - I would highly recommend Matt and his team for the excellent service. Efficient and highly reliable garage where I've got a couple of my cars from over the years.
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Graham B. Cx5. Feefo & Autotrader. 12/2022

Our experience with Incentive Cars over the past seven years has been first class. During that time we have had at least six different cars from them, and Incentive Cars has always looked after our interests with regard to servicing and MOT,s We have recently purchased another car, with which we are looking forward to the same care and attention that we have received in the past.
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Hasan A. Xc60. Autotrader / Feefo Review. 11/2022

Highly recommended - genuine, honest car dealers
From my first phone call right through to purchase, I felt like a valued customer. Absolutely no pressure sales and gave me plenty of time to look over the car in my own time, on more than one occasion. Without a doubt the best car buying experience I’ve ever had. Matt was honest and genuine whilst showing me around the car and on the test drive. They went above and beyond in my eyes by sorting some minor niggles before I picked the car up - without me even mentioning it. Thanks Matthew and the team!
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Mark & Chontell. Vw Golf. Feefo / Autotrader. 11/2022

Absolutely awesome company very friendly and honest can't thank them enuff for there service and will definitely be using them in the future
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Nat C. Vw Caravelle. At, Feefo & Google. 10/2022

The Easiest Purchase I Ever Made
This was the easiest purchase I ever made, despite it being a large investment for me. Matt and team where excellent from our first interaction through to delivery of the car. I felt valued as a potential customer, but also under no pressure to commit to a purchase. Matt was open and honest, sharing the positives and negatives about the car. I can't recommend them highly enough.
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Rashid A. Bmw X1. At & Feefo. 10/2022

They are passionate about good customer service
Matt from Incentive car made the whole buying experience a joy for me and my wife. I will say, professional, honest, great communication and very reasonable, is how I will describe them. Deal with confedence.
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Lee G. Audi Q5. Google Review. 10/2022

Very happy with my new vehicle and fantastic customer service from Matt and Dave, if your looking for a vehicle I highly recommend incentive cars.
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Alan C. Audi Q3. Google, Feefo & At Reviews. 10/2022

Highly recommended
Very friendly and helpful, an absolute pleasure to do business with, I would highly recommend them as they are very particular with their cars, which is great for the customers too as you get great value deals.
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Jodie G. Kuga. Google, Feefo & At Reviews. 10/2022

Great experience with this garage!
I cant recommend this garage enough, Matt put us at ease from the start, He helped us in so many ways to make the purchase of our Kuga possible, He understood our circumstances and did everything he could to make this work and for that we are very grateful.
Matt is friendly and professional and so very helpful. By far the best experience I have had when dealing with car garages. Cant recommend enough. Myself and Rob are so thankful for everything he has done for us. Thanks again!
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Dan P. Mb Slk. Google, At & Feefo Review. 09/2022

Excellent car and service - highly recommend!
I highly recommend Incentive Cars! Absolutely excellent car and service.
The car is outstanding, extremely clean, high quality and all at a great price… very pleased indeed. Also, Matt was easy to deal with, relaxed and highly professional service. Not at all pushy or patronising, unlike experiences elsewhere. The easiest car I have ever bought!
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Liz D. Volvo Xc60. 09/2022

An absolute pleasure to purchase from Incentive Cars. Very accommodating and will definitely be the first place we look if we purchase another car. Highly recommended thank you.
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Ashley Y. Fl2. Google Review. 08/2022

Very polite people and so helpful. Even picked me up from the train station to collect my car. The car was cleaned to a very high standard. Would definitely bit ar car from here again in the future.
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Adam M. Focus. Google, Feefo & At Reviews. 08/2022

Professional, Honest and Friendly business, highly recommended.
no pressure sell or sales patter, just honest and great all round service. Mathew sent video footage of the car picking up all the elements I had asked to see before making the long trip. The car was 100% as described and drives very nicely. All paper work had be completed before I arrived and after I test drove and finalised the purchase I drove away within the hour. Highly recommended, professional outfit. Thank you!
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Emma D. Volvo Xc60. Google Review. 08/2022

After looking at a few cars and different car dealers I was nervous going over to look at this car on my own. As a few had been really pushy, and a lot of the adverts made the cars look alot better than they actually were . Dave is a breath of fresh air not pushy allowed me time to have a good look around, go through the paperwork and test drive.
There was an issue with the battery where the car had been sat, which he sorted straight away no quibbles. I’d highly recommend the service is simply brilliant.
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James H. Mazda Cx5. Feefo & At Review. 07/2022

Great value, excellent service
I could have bought several of the vehicles they had in stock - all well priced, carefully selected for condition and specification and then immaculately prepared for sale. Once decided, the process of test driving, negotiation and collecting my new car was a very positive, customer-friendly experience and I highly recommend Incentive Cars as a place to find your next car. I’ll certainly be back!
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Jonny O. V50. Google, Feefo & At. 07/2022

Matt and his team offer fantastic service and fantastic cars. Easiest car I have every bought, a lovely Volvo V50. can't recommend them enough tones of knowledge and won't pressure you into buying a car.
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John G. Xc60. Google, Feefo & At Reviews. 07/2022

Different, laid back ,stress free
Matthew and David very straightforward nice guys, knowledgeable about the known faults of a particular model and make sure their examples don't suffer them.
Reasonable price for my trade and did me a new cambelt, happy with the deal. Car was beautifully presented and I had as much time as I wanted to look around it before a test drive. Docs & DVLA all done By Matthew. Good experience all round, lovely car, nice cup of tea. Recommended.
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Michael P. Bmw 525. Google, Feefo & At. 06/2022

Fantastic dealer.
Great relaxed car buying experience purchased my 5 series from Mattew couldn’t fault him travelled over 5 hours to collect and wasn’t disappointed everything was as described
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Clare C. Tiguan. Google Review. 06/2022

bought an absolute jem of a car off matt from insensitive cars. couldn't be more happier. was a lovely experience from start to finish in purchasing the car. everything explained down to the last detail. Will definitely recommend and would not hesitate to purchase a vehicle from here again. vw tiguan 2012.
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James D. Subaru XV. Feefo & AT review. 06/2022

Great service easy to deal with
The guys at Incentive are really easy to deal with, I live over 100 miles away but we were able to agree a deal by email phone and photos. I travelled down when the car was ready and exchanged vehicles on the day. I was offered a competitive price for my trade in and I was very happy with the deal on the car I bought.
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Jo H. Ford Kuga. Feefo & AT review. 06/2022

A great company to deal with.
Matt and Dave are great to deal with so much so that when I needed to change my car I waited until they had something I wanted. They gave me a great part exchange price and my new Kuga is perfect.
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Paul D. Renault Trafic. Feefo & AT review. 06/2022

Exceptional service and understanding of what the vehicle buyer needs.
Exceptional service and I would have no hesitation in recommending Incentive Cars to anybody who was looking for a quality vehicle.
Matthew was 110% helpful and knowledgeable in every way and was even kind enough to print a new number plate for us.
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Guy H. Mondeo. Feefo & AT review. 06/2022

Great advert, contacted dealership and spoke to Matthew who answered his phone even on his day off. Arrange a viewing, we were late but Matthew stayed on well past his trading hours. We were met with a warm welcome and a nice cup of tea. Vehicle was as described and very clean. Would definitely recommend. Thank you Matthew
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Brian & Deb B. BMW X3. Google review. 06/2022

We purchased our car from Matt and the service we were given was first class from start to finish. Can highly recommend.
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Lewis A. M135i. Feefo & Autotrader review. 06/2022

Purchased an m135i from incentive cars and it’s such a grate clean example of the car!
Matt was really helpful and a genuinely nice person. And could have been there talking for hours. Would highly recommend purchasing a car from these guys.
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Isabelle B. Mazda CX-5. Google review. 06/2022

Great car, accurate description, very happy with it. Very easy viewing process from start to finish Thank you 😊
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Tushar J. VW Golf. Feefo & Autotrader review. 06/2022

Fantastic service from two honest and fair guys, thanks for everything.
I thought both Matt and Dave were fantastic from first contact up to me purchasing the vehicle. I genuinely felt reassured by the service and information that was provided regarding the car and at no point were any hard sale tactics or pressure put on me to buy, they are both hard working, honest gentlemen. I can honestly say that I was lucky to purchase my first car from them, they took care of everything regarding the car from the paperwork, tax, having it ready and waiting for collection and sorted out the warranty, the CAR it's self was exactly as described immaculate. (immaculate definitely is a understatement.) I would definitely recommend anyone looking for a used car to check out Incentive Cars, I know that for fact that I will be next time I need or know someone that is looking for a used car, until next time many thanks to you both.
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Joshua W. Qashqai. Google review. 05/2022

Brought my first car from the guys at incentive cars
They were absolutely fantastic so helpful answered any questions I asked and just made the whole experience as least stressful as possible
They made should everything was ready and done before I picked up the car and it was just fantastic
If anyone is put off because this company is a bit out in the sticks or too far ( I came from telford ) don't be They are a great team have some fantastic cars in and go above and beyond for customer service
I highly recommend
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Liam B. Audi A7. Google review. 05/2022

I don’t really write reviews, but on this occasion I felt compelled. I’ve bought brand new cars from main dealer such as Mercedes, second hand dealers and privately over the last 35 year. I have to say the customer service and quality of the vehicle I bought from Incentive Cars is second to none and knocks the rest out the park!
The service from Matt was spot on, genuine, authentic and refreshingly natural. I’m extremely happy with my Audi A7 and the way it’s been prepared and presented. The after service has been spot on too. I would highly recommend Incentive Cars and the customer service from Matt.
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Alex J. Audi TT. Google, Feefo & AT review. 05/2022

Matt was very pleasant to deal with and patient.
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Jenie F. VW Tiguan. Feefo & AT. 05/2022

Thank you Matthew I am over the moon!
Well where do I start…I was in need of a different car to transport my husband and usually find the whole buying/selling cars trepidatious, however even after the first conversation with Matthew I felt at ease, we went over to see the car which was immaculately presented and perfect for my needs. Nothing was too much trouble (even got a brew while he valued my car), we were left to look around the car with no pressure and when he came back with the price for my exchange I was more than happy. I Matthew took care of all the paperwork and everything taking all the pressure off me. I can’t stress enough how happy I am with the whole experience…and now I have my dream car, Thank you 😊
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Alexander M. Corsa. Feefo / Autotrader review. 05/2022

EXCELLENT SERVICE HIGHLY RECOMMENDED
Excellent service from a great company. They organised everything and made sure everything was good with the car. Daily updates on the car and arranged delivery. Couldn’t fault them at all
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Rosie H. C4 Cactus. Google, Feefo & AT. 05/2022

Great, friendly and helpful experience!
Had a fantastic experience buying with these guys. Matthew was a pleasure to deal with, and always on hand to answer queries and do what he could to help (with me being a first-time buyer). Perhaps would have liked a little wiggle room on the cost of the car as there's a big market for the particular model I was buying, and some good prices out there. But I can be impulsive, and I very much wanted the car now, plus I liked dealing with Matthew, so went ahead. The car was transported (140 miles!) by a super friendly guy who stuck around to answer questions and show me bits and bobs. I was pleasantly surprised to find 3/4 of a tank of fuel too, a nice little sweetener. Thank you, Incentive Cars - I'm over the moon with my new (first!!) car :)
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Andrew J. Kuga. Google, Feefo & AT review. 04/2022

Having recently purchased a Ford Kuga from Incentive Cars i would thourghly recommend this dealership to everyone. A very professional and enjoyable experience from start to finish exactly how buying a new car should be. Thank you Matthew for your advice and help during this transaction very much appreciated.
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Gerry D. S60 T5. Google, Feefo & AT review. 04/2022

A very easy and pleasant transaction from start to finish for my Volvo S60 T5. Very accurate and informative advert that left me with virtually no questions to ask and the car was correctly if not a little under priced for what it was and they were still good enough to come and go a bit on price to help with my 500 miles round trip to come and collect the car...I can't recommend Incentive Cars enough and they far outshone the Mercedes Dealership in Glasgow that I had previous dealing with.
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Harriet C. Qashqai. Autotrader/Feefo review. 04/2022

Fantastic Business!
Incentive Cars really made my experience special. The customer service was amazing! I would definitely buy a car from them again.
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Martin H. Audi TT. Google, AT & Feefo. 04/2022

Excellent company without any sales push.
Excellent service from start to finish with Matt and the team, if you are looking for something specific then I would definitely recommend giving these guys a try.
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Dave P. Jaguar E Pace. AT/Feefo review. 04/2022

exactly what it says on the tin
No issues in recommending Incentive Cars. quick easy and helped out with a minor issue on the car after sale. would have liked a slightly better deal overall but this is a private garage not a dealership. the car i have bought is as described, immaculate


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Stuart G. Discovery Sport. Google, Feefo & A/trader. 04/2022

Excellent communication and helpful
Ordered up a Land Rover Discovery Sport from Incentive and they were helpful from start to finish. Matt went out of his way to provide an honest run through of the car, providing videos and pictures when requested. Fast communication and helpful advice. We ordered from distance so we arranged a car transporter and all went smoothly. Highly recommended.
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Jon D. BMW 530d. Autotrader / Feefo review. 03/2022

Professional, Friendly and Trust worthy!
Fantastically friendly, thoroughly professional and go out of there way too help and assist, could not recommend them more highly, both great guys to deal with, I am a very happy customer
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Lee W. Porsche Boxster. Autotrader, Feefo review. 03/2022

Great company to deal with.
Emailed on a Sunday and got a phone call on Sunday from Matt, arranged a viewing. Great car well prepared and no hard sell. Knows his stuff and only sells nice quality cars. Serviced and had 2 litres Mobil 1 oil left over which a had for free. Definitely recommend
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Mervyn C. MX5. Google, Autotrader & Feefo review. 03/2022

I have recently purchased an MX5 from Incentive Cars. I made 2 trips from Norfolk, a total of 700 miles, and it was worth every mile! Matthew and David are a pleasure to deal with. They are friendly, knowledgeable, honest, fair and completely non-pressurising. The car is superb and I thoroughly recommend Incentive Cars!
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Donna & Andy C. Discovery. Autotrader, Feefo review. 03/2022

Great dealership, fantastic service.
Friendly, professional and honest service. Highly recommend Matt, he was a pleasure to deal with from start to finish. Really pleased with our new car.
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Dick H. Volvo XC60. Autotrader, Feefo & Google. 03/2022

Matthew is an incredibly friendly and helpful man where nothing is too much trouble. A completely hassle free experience and one I happily recommend.
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Claire. BMW 118d. Feefo, Autotrader & Google. 03/2022

A* service and communication. No hard sale which is very refreshing. Excellent service and tram to deal with. Definitely use them again.
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Georgina M. Mini Cooper. Feefo / Autotrader review. 02/2022

Would highly recommend. Car was in a spotless condition when test driving and again once purchased. Great informative conversations with Matthew, who knew the answers to all of my questions. Quick purchase as paperwork was done within the hour and car taken home on the same day! Thank you Incentive Cars!
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Cassie S. VW Polo. Google & Feefo reviews. 02/2022

Absolutely great service, Matt was so helpful and informative, and the whole process was so easy from start to finish. I would highly recommend Incentive Cars!
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Claire D. Audi TT. AT/Feefo review. 02/2022

Impressed.
Excellent customer service from beginning. Travelled 300 miles to collect my new car and would do it again. Nothing was too much bother for Matt, there was a electrical issue with the car, however Matt stepped up and it was all resolved within 48 hrs of purchase. I would happily buy a car from incentive cars in the future.
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James C. Audi A4. Google review. 01/2022

After deciding to go back to buying after a few years of leasing I was a little apprehensive. I'd previously dealt with some right cowboys and been ripped off and messed about. Using incentive cars restored my faith in buying second hand cars, a no pressure sales environment and the guys clearly know and have confidence in their stock. Very knowledgeable and friendly and I couldn't be happier with my motor, would definitely use them again.
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Selina R. Citroen C4. Feefo review. 01/2022

Friendly and happy to help
Very Friendly service, helped us pick the right car and looked after the whole family
Seemed genuine and very happy to help.
Told us all about the car so we could make an informed decision.
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Nigel P. Volvo XC60. Feefo review. 01/2022

Fair and reasonable car trader!
It was refreshing to deal with Matt at Incentive Cars. No hard sell, simply happy to discuss the pros and cons of the various cars he had on offer (and some that he was due to acquire). I found Matt to be fair and reasonable and would not hesitate in buying from him again, or recommending Incentive Cars
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Rebecca F. Audi Q3. Google & Feefo reviews. 01/2022

Google - Really pleased with my Q3 bought from INCENTIVE CARS. Nothing was to much trouble for Matthew and was a lovely guy to deal with. Thank you Rebecca
Feefo - Really pleased with my new car from Matthew. Really nice genuine guy and went out his way to help me with my requests. Thanks Matthew!
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Carl F. Ford S-Max. Feefo review. 01/2022

Very happy indeed!!!
Really happy with our new car. Matt and Dave really care about what they sell at Incentive Cars. The Ford S Max was immaculate throughout and proof that they know what to look for. No pushy sales, we were left to look over the car and take it on a short test drive before deciding. Well worth the 5 and half hour round trip from Leeds. Twice. Once to view, the other to pick up a few days later. Would definitely use Incentive Cars again for our next car assuming they have something we want and is available as our car wasn't advertised for long but had loads of interest.
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Viorel V. Honda Accord. CF247 review. 12/2021

This CarFinance 247 customer gave you a star rating of 10, keep up the great work!
This customer also said "Perfect car ,friendly people and good price for the car" about their car buying experience at Incentive cars limited.
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Chris & Sarah. Renault Megane. Google review 11/2021

Myself and my partner Chris brought a Renault today from Matt and had a really positive expensive. Friendly and welcoming environment with great prices and great quality. Defo keep an eye out for their bargains!
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Amanda & Dan M. Qashqai. Facebook review. 11/2021

Amazing and professional service , just got a lovely car from them and was helped all the way, would certainly buy from them again .
Thank you again Matt at incentive cars
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Peter C. Volvo V60. Google review. 11/2021

Sale and part-exchange of my car was handled quickly and effectively, good prices and had no issues, much recommended!
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Keith & Sandra. Mini. Google & Feefo review. 10/2021

Google- 1st class service ,well happy car great Dave was very helpful every question answered would def use again with confidence 👍thanks again
Feefo - Ist class service great car
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David C. MB E220cdi. Google & Feefo review. 10/2021

Professional with excellent cars
Excellent friendly service, with no pressure and a good professional sale. The car was handed over and was exactly what I wanted. I would recommend Matt to everyone
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Izabella C. Jaguar XJ. Google & Feefo reviews. 10/2021

Few days ago I have purchased my new car. I can not praise enough Incentive Cars, especially Matthew whom was arranging everything. Very professional, helpful, friendly, honest and upfront with what I was buying. My experience was simply amazing! Rare trade those days. Matthew have arrange it all for me, definitely above and beyond! I would highly recommend Incentive Cars to anyone. My new car goes like a wind! Thank You very much Incentive Cars!
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Chris T. MB SLK. Google & Feefo review. 10/2021

Google - Recommend to anyone to look here for a professional honest car buying service. No pressure at anytime and the cars are so well presented they speak for themselves. If you see something you like definitely worth the trip as you won't be disappointed. Beautiful SLK at a fair price. Thanks Matt for also taking the time to deliver.
Feefo - Excellent, really pleasant buying experience, highly recommend.
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David Draycott. Website service review. 10/2021

Bought a kia sorento from these guys, had cause to return to them with a problem that developed, it was fixed while I waited, didn't take long to fix,and there was no problem or fuss about the repair, top class customer service!! Would recommend anyone to use this trustworthy company.
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Neville P. Volvo XC60. Feefo & Google reviews. 10/2021

Feefo - Professional and approachable
Excellent service from start to finish. We would definitely recommend incentive to anyone. Very pleased with our new car and we were looked after very well
Google - What a pleasure to do business with Mat ! The whole process was a delight, he was so helpful in every way. Would highly recommend them to anyone looking for a new car. Thanks Mat.
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Gaz J. Audi A4 Allroad. Feefo review. 10/2021

Proper customer first attitude
This is the first used car I’ve bought for nearly 20 yrs. From start to finish it was easy and no pressure. I bought the vehicle, it was exactly if not better than I thought! Although a small technical problem with the car afterwards , both Matt n Dave have sorted it quickly , and throughout kept the customer at the forefront. Recommended!!
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Mark B. BMW Z4. Feefo review. 10/2021

Brilliant friendly service
Very friendly and helpful, would recommend them to family and friends.
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David D. Kia Sorento. Google review. 10/2021

Really helpful guys who run this business, such a pleasant experience for a change, honest description of vehicle with any faults if any pointed out and explained, given all the time in the world to make a decision, never felt under pressure at any time. Recomend to anyone.
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Sandy J. Infiniti Q50. Google and Feefo reviews. 09/2021

Brilliant communication and awesome service!
From the first query to delivery of the car, Matt at Incentive cars was extremely helpful. All my queries were answered promptly, he arranged for a new MOT and for delivery and kept me posted throughout. First Class!
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John H. BMW 520d. Google review. 09/2021

The service I received from Matthew and Dave was second to none, when I changed my car you are given time to choose,get first class advice without any pressure and Best of all a top class vehicle I would recommend Incentive Cars to anyone looking to buy a car Many thanks Matthew 10/10
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Patrick & Heather. Audi A5 Cab. Feefo & Google. 09/2021

We were more than pleased with the service we received as Matthew our salesman was very polite and professional. He put zero pressure on us to buy the car we were interested in but he took the time to explain everything and answer any questions that we had. We were left alone to look over the car and drive it around the grounds. We made the purchase which was also a pleasant experience thanks to Matthew. We would definitely recommend buying from them as we will in the future if we need another car. Five star service from start to finish. Thank you so much Incentive Cars Ltd. We love our new Audi A5 Convertible!!!
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Scott G. Audi A4. Google review. 08/2021

Really good lads nice and welcoming car was ready for us to have a look at as soon as arrived would Recommend
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Fariha A. MB A200 AMG. AT / Feefo review. 08/2021

Amazing customer service. Incentive cars have helped me find the perfect car for me, from viewing the car to all the paperwork to collecting the car...they have been very helpful. I would recommend incentive cars to family and friends who are looking to get a new car!!
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Terry M R. Volvo XC60. Google, Feefo and FB review. 08/2021

From the first phone call, we could tell that these guys would be a pleasure to deal with. And we were not wrong. Matt and Dave looked after us, and Bob the dog, during the purchase of our lovely new car. Thanks guys, see you for the next one 👍
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Brian M. Sorento. Google review. 07/2021

Saw Incentive cars online & was impressed by the testimonials, I saw a car I was looking for, arranged to go & see it, was very impressed with the car & matt answered all our questions honestly, we bought the car there & then, we arranged delivery which was bang on, when delivered it was spotless, cannot fault them, quality car from a quality company. thanks Matt & David
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Neil Smith. Volvo V60. Google review. 07/2021

Excellent service. Matt made the process easy with completing all the necessary paperwork in advance. Highly recommend using this company.
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Roberto I. Audi A6. Google review. 07/2021

5 star rating
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Mervyn G. BMW 525d. AT/Feefo review. 07/2021

Matt was absolutely accurate in describing his vehicle. On this basis I bought.
Service by Matt was exceptional and the vehicle also immaculate.
Cannot fault anything in our dealings and would have no hesitation in buying from Incentive in future.
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Mike S. VW Tiguan. AT/Feefo & website. 07/2021

I had been looking to replace my car for several months and was unable to find something that I liked. Until my son found the car I was looking for. You had what I was looking for, customer service and standard of reception I received was impeccable. I would recommend any one looking to exchange their car to get in touch with you before trying any where else.. many thanks. Mike S.
Allround excellent service.
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Matt F. Volvo S60. Google review. 07/2021

Great car. Straightforward transaction. Nice chaps to deal with.
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Mike M. MB E350. Feefo review. 07/2021

1st. Class Car Dealers
Would recommend Incentive Cars, Matt & Dave were most helpful and professional. the garage was very clean and tidy. The car l bought from them is perfect and runs beautifully.
Would give them 10 stars if could.
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Mark P. BMW 220d. FB review. 07/2021

Effortless buying experience really friendly helpful people to deal with .I was a bit apprehensive about buying a car I had never seen but when I collected the car it was beautifully prepared in flawless condition. Really happy with my purchase and would highly recommend incentive cars 10/10 for me
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Liz J. Audi A5. Feefo review. 07/2021

Fabulous customer service, very professional and helpful. Even made me up some new private plates for the new car! Would definitely recommend for car sales
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Tom D. BMW 320d xDrive. AT review. 06/2021

Amazing car
I’ll definitely be going back to incentive cars no doubt!
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Steve M. AT review. Santa Fe. 06/2021

Great experience
Found this dealer local to me through "Find and Fund my car" and I'm glad I did. Bought a Hyundai Santa Fe from Matthew who was brilliant throughout. Very professional, genuine, friendly chap who streamlined the whole process flawlessly from start to finish. Great experience,will definitely be my go to dealership in the future.
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Ricky P. BMW 420d. Google & AT reviews. 06/2021

This is my 3rd car off them and I have no issues with any of my cars off them Really good to deal and Matt is the reason I keep on using this garage and will for years to come I really would recommend you buy a car off them
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Joanna M. Ford Kuga. AT review. 06/2021

This is our 2nd time using Incentive Cars and yet again we haven’t been disappointed! The car drives beautifully and has all the extras I wanted and more! The level of service is fantastic, nothing is too much trouble, hence why we go back!! Thank you!!
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Saranne B. Audi A4. AT & Google Reviews. 06/2021

This is our second purchase of a car from Incentive Cars and yet again we are really pleased with the purchase. The car, drives well and in great condition with many added extras factory fitted. Excellent service and communication and a friendly, no pressure approach with a brilliant knowledge of Audi's. Highly recommended.
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Tony F. Audi A4. Google & AT reviews. 06/2021

So far so good. Everything appeared as it should and incentive cars should be very proud of the service they offer. I seen the car made an appointment and the car was ready Fo me on time. I couldn't of asked for the car to be presented any better, it was immaculate. Thanks Matt for making what can be a stressful time extremely manageable. Would recommend highly.
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Stuart M. Volvo XC60. AT review. 06/2021

A very friendly family run business who offer a great and honest service and who only stock of good cars.
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Paul P. Navara. AT review. 06/2021

Top Purchase! I drove the family 115 miles (2 hour drive) to make a purchase from this dealership! They did not disappoint. They were very professional, welcoming and transparent with everything. They take real pride in what they sell , as they only have a limited amount of cars in the show room so they are not a quick in and out the door job. If you have seen a car you like and your now reading this review , just buy the car , it will be a brilliant buy!
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Stephen H. MG TF. AT review. 06/2021

Excellent friendly service. Would thoroughly recommend.
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Nicola O. BMW 218. AT & FB reviews. 05/2021

Fantastic professional company to deal with from arranging to view the car to making the choice to purchase the car and they even personally delivered the car to my address to help me. I was made to feel welcome at the showroom and at no stage did I feel any pressure to buy the car. I would definitely recommend this company to anyone looking to purchase a car and would definitely use them in the future should I need to. I felt that they went that extra mile to ensure my experience of purchasing this car went smoothly and at all times were friendly, helpful and professional.
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David & Pauline F. Volvo XC60. Google & AT reviews. 05/2021

Excellant place to buy a car great value no hassle lovely people very helpful love my new car thank you
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Emily B. Fiesta. Google, FB & AT reviews. 05/2021

Could not ask for a better car buying experience. Felt so comfortable and not pushed at all, compared to other experiences I had that week this was a breath of fresh air. Really liked that they keep all the cars under dust covers, you could tell that they care about their cars. What really stood out was that they were happy for me to have a look before buying even though a family member had already seen it. Would highly recommend Incentive Cars to friends and family that are looking for a used car and would go back to them when looking for my next car. The aftercare is amazing too.
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Adrian S. Audi TT. 05/2021. Google & AT reviews

A pleasure to deal, with very professional, friendly and no pressure selling. The cars were high quality, not the cheapest, but with a fixed price made for excellent value. I would buy from there again.
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Rob O. MB SLK. Google review. 05/2021

Purchasing a car here was by far the most pleasurable car buying experience i've ever had. Service was truly above and beyond, and i'll certainly be looking to them in future and recommending them to friends and family. This is how we wish all dealerships could be, super impressed!
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Guy W & Sarah. Audi TTS. Google review. 05/2021

We met Matthew on the Friday to look at a new car. I have to say what an absolute pleasure it was. Matthew was extremely professional but also very friendly and warming. My husband was extremely excited about his new car and Matthew went through everything in detail and made the whole experience an absolute pleasure. We would highly recommend Buying a car from these guys. 👍👍👍
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Bill N. Mercedes E350cdi. AT & Website. 05/2021

Thanks very much for a seamless purchase. Car bought sight unseen and I was hoping Matt was true to his word. He was and some. Very pleased with the car and better than described. I wish more folk where as easy to deal with as Matt. Thanks to Matt and his team.
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Sharon D. Mazda 6. Google review. 04/2021

Found matt at incentive cars to be professional but very friendly and helpful right from ringing to speak about a car to visiting the showroom to test drive and then purchasing said car would deffinitely recommend then highly
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Kelly B. Nissan Qashqai. AT review. 04/2021

Fantastic service! When looking at the vehicle I purchased they were very helpful and honest and took me round every point of interest on the car. Would be more than happy to go back and buy my next from them! They were not pushy at all.
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Angela P. Mini Countryman. AT review. 04/2021

I purchased my Mini Countryman from Matthew at Incentive Cars and the whole process was a joy. I had searched for a few months. Matt sells quality cars over quantity. My new mini is a joy to drive. Highly recommend Matt & Dave.
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Kevin P. Mitsubishi Outlander. AT review. 04/2021

Great service and great car.
Buying a car when you are not an expert can be a daunting experience. The seller made every part of the process easy. He was open and transparent about everything connected to the car and this gave me trust in making the purchase. The car was competitively priced and in great condition.It was easy to collect and the space was safe and followed the current social distancing guidelines. I would definitely recommend Incentive cars.
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Stanislaw B. Mazda CX5. AT review. 04/2021

Very pleased with the new car
Very good and friendly customer service. Thanks a lot
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Nick Y. VW Tiguan. Google review. 03/2021

Not difficult to see why Matt has so many 5 stars. Excellent photos of the cars in his adverts. Advert contained info that I am interested in, service history, work carried out etc. Very easy going on the phone, none of the salesman patter, just like chatting to a mate really. Video sent of the car, showing minor marks. (2012 Tiguan). On collection the car was, as described, great condition, well pleased :) Well worth the 190 mile round trip.
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Steve H. Audi TT. FB review. 03/2021

Matt was very friendly, open and transparent. He was also extremely organised and flexible about our potentially late arrival.
The car was exactly as described, but looked better standing next to it than the video, in which he focussed on the very small number of imperfections.
We were also grateful to be able to see it and drive it, but collect it for our long drive home the next day.
We absolutely love the car and were pleased with the price, considering the perfect service history and very low mileage.
Would highly recommend these guys. So happy with our purchase. Many thanks Matt!
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Jody S. Kuga AT, Google, FB reviews. 03/2021

Extremely genuine, very friendly, approachable and a pleasure to deal with. Nothing was too much trouble with any queries we had. An incredibly transparent and prompt service. The car is in immaculate condition and we would have no hesitation in recommending Incentive Cars.
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Dave W. MB C220cdi. AT review. 02/2021

my experience with this car sales company was excellent . Matt is a very honest and down to earth person when i rang for details for the car he was accurate with he's description of any blemishes, dents. . There was no pushy sales antics. The car was immaculate. I cannot recommend this man enough. he went above and beyond for us. Will definitely be telling friend and family to use.
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Matthew M. Santa Fe. Google, AT & FB reviews. 02/2021

Very pleased with the team at Incentive. Open and honest throughout. Vehicle absolutely as described and very well presented. Process for collecting and conducting the sale was well organised and safe. Would recommend these guys without hesitation.
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Paul and Deena L. Audi Q3. AT review. 02/2021

Very professional Matthew was brilliant.
Very professional car was in excellent condition as described
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Glenn & Nicola J. Mercedes SLK. AT & Google reviews. 02/2021

Autotrader - The merc slk was way above our expectations in every way.the service we recieved from incentive cars was second to none,nothing was too much trouble.we will be back in the future with the upmost confidence. Cheers .
Google - First time I have ever bought a car without seeing it or testing driving it. The car is better than I was told and shown over the video call. First class customer service, and I'll certainly be using Incentive Cars again.
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Chris E. Audi TTS. Google & AT review. 01/2021

Google - Great experience buying from Incentive cars,all measures in place for purchasing at this difficult time.The car was as good as they advertised and I was treated very well upon collection.I would highly recommend Incentive cars to anyone who wishes to to purchase their next quality car.
Autotrader - Great experience buying from Incentive cars,from the first call to collection.Purchased in a safe clean environment during this Terrible time,all measures were in place.Highly recommended to anyone who wishes to buy a quality used car.Very pleased with mine !
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Kyle D. Nissan Juke. AT review. 02/2021

Excellent service
Fantastic quick service. I would definitely use this company again!
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Nigel B. Audi TT. Google and AT review. 01/2021

Google - Incentive Cars got it right from the first telephone call through to a click & collect socially distanced collection. The Audi TT is as good as described, prepared properly and as required. A very professional friendly secure & sanitised service. Love the car and will use again in the future.
Autotrader - I have just this month purchased an Audi TT from Incentive cars & found them easy to deal with at distance. Always replied immediately when contacted in a knowledgeable & professional manner. Incentive cars provided a first class sales service with the car exactly as described and all agreed work completed as discussed. Premier click and collect service I would use again.
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Craig G. Citroen C4. AT & FB review. 01/2021

Excellent service and very well looked after . A great find and would return to purchase another car no problem. 10/10
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Qasim U. Santa Fe. AT review. 01/2021

Absoulty fantastic from start to finish! Matt sent me videos of the car going through every detail of it as we lived so far away. The sales process was easy and I was kept informed every step of the way. The deal was eventually done in a covid safe office. Would not hesitate buying a car of these guys again! Would reccomend incentive cars 100%
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David G. Audi Q5. AT & Google reviews. 01/2021

I am delighted with my acquisition and delighted also with and impressed by the courtesy of the team and effectiveness
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Josh J. Honda CR-Z. AT & Google. 01/2021

AT - The process of purchasing a car through incentive cars was very easy. I got a very reasonable price on my vehicle that I part exchanged and the salesman was very helpful and provided a full insight into the cars history and technical specification. In a happy customer.
Google - The process of purchasing a car here was mad a very simple. Excellent experience.
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Steve 01/2021

After our warranty expired Matt was good enough to repair our Audi Q5 for no additional cost!
How good is that! Many thanks to all the staff there, good luck for the future.
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Peter R. Volvo XC60. AT review. 10/2020

Brilliant service. Very safe with covid rules car was presented immaculate Matthew was great and answered all our questions. Very good from start to finish would recommend.
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Tom & Lauren. BMW X6. AT/Google/FB reviews. 10/2020

Amazing service from start to finish. Very happy with out new car! Thanks again
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Martin R. XC60. AT, FB & Google reviews. 10/2020

Very friendly and lovely staff. Vehicle in very good condition. Professional car dealer. I would buy here again.
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Heather P. Kuga. AT review. 10/2020

Very friendly, relaxed and trustworthy service. Super clean in Covid times without the pressure of a main stream dealership. Good quick communication.
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John S. Suzuki GV. AT & Google review. 09/2020

lovely car dealer to deal with Mathew so helpful would not hesitate to use them again thank you Mathew and staff for a lovely deal and the car is A1 so pleased ten out of ten
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Brian B. Audi TT. AT review. 09/2020

Family buisnes Well run Good quality top end motors No hard sell Polite and very helpful Would definitely use them again
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T Bowler. VW Beetle. Website review. 09/2020

I read the previous testimonials and can confirm what everyone else has said that it was a pleasure buying a car from Incentive and I can't thank Matt and Dave for all of their help in making the purchase so easy thanks
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Aysha B. Mercedes GLA. AT review. 08/2020

Really friendly owner, Matthew! Always kept in touch with what's the next steps regarding the finance. Trust worthy, couldn't ask for better customer service!
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Martine P. Fiat 500. AT & Google review. 08/2020

Friendly, clear, relaxed and straightforward. Very happy with my car and the process of buying it.
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Peter L. Toyota C-HR. AT & W/site 5 star reviews. 08/2020

Excellent customer service which was friendly and relaxed and clear and concise . No hard sell approach and no trying to sell you things that you don’t need also . Just a genuine nice family run business selling cars as they should . Mathew couldn’t of been more helpful and does out of his way to try and make the deal what you are after and that’s a rarity these days . So if your looking for a new or used car then look no further as personally I would highly recommend incentive cars and I will definitely be returning for my next car . Many thanks once again for all your help and time and advice also Mathew. Take care and stay safe and see you in about 3 years time when hopefully you have or can find me my next car . Kind regards Mr PJL
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Gavin A. VW Golf. AutoTrader review. 07/2020

Great Service from a great Company.
Couldn’t be happier with our purchase of an immaculate car at the right price. Overall a great experience with friendly and helpful staff to make for a pleasant purchase. Will be recommending Incentive Cars to family, friends and hope to return again in the future.
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Jason & Jane W. Volvo XC60. Google review. 07/2020

Very helpful, thank you
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Oliver C. MB C220cdi. Google & AT reviews. 07/2020

Google - Was a great experience start to finish. Matt was more than happy to help and stayed open late for me, as I had to travel a couple of hours to the garage. Worth the travel.
Autotrader - Outstanding start to finish. Really happy with my car.
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Dave G. Ford Focus. AT and FB review. 07/2020

After a very pleasurable experience dealing with Incentive cars, with help and communication every step of the way, I received my car today. I am really happy with the very well presented car and the complete experience has been very professional. After dealing with other dealerships in the past I can confidently say that these guys are another level. Thanks again!
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Jodi H. BMW 330d. AT review. 07/2020

Fantastic car great Customer Service.
We couldn’t recommend Incentive Cars highly enough they were truly excellent. The car we purchased is amazing not a mark on it anywhere and spotlessly clean. The service that the provided was second to none particularly with the Covid situation at the moment. There was no pressure in anyway to buy or to buy added products which was very refreshing as most traders try to push this that and another on to you.We will certainly contact them first when we next purchase a car. Keep you the outstanding work gents and thank you for the fast turnaround
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David & Jennifer E. MB Viano. Google, FB & AT. 07/2020

Google. Excellent experience buying a vehicle from Incentive Cars. Matthew is very professional doing all the paperwork for us, only had to sign on the dotted line. His premises are clean and tidy and nothing was too much trouble. Would highly recommend dealing with this company.
Autotrader. Absolutely 1st Class. Vehicle was in immaculate condition and owner was extremely helpful. Took care of all the paperwork all we had to do was sign on the dotted line. Would recommend Incentive Cars. 100%
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Andy P. Ford Kuga. FB, Google & AT reviews. 06/2020

Google - Picked up my new ford kuga this weekend, chuffed to bits with it, car is outstanding, It was covered up when I got to the showroom, the condition of the car was like new, sparking clean. Customer service was the best I've received very friendly and had all 2m covid rules in place. Will def recommend and will be using again when we decided to purchase another car. 10/10 cheers pal
AT - Fantastic from 1st point of contact to collection. Extremely professional and cars are in stunning condition
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Ian A. Jaguar XE. Google, ATrader & FB reviews. 06/2020

I have just purchased a used vehicle from Incentive Cars. I am pleased to report that, through all phases, from initial enquiry to completion of the transaction, Matthew, from Incentive Cars, was completely professional as well as relaxed. There was never, at any stage, any pressure to make a decision with which I was not comfortable. I am confident in recommending Incentive Cars as a provider of integrity.
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Craig B. Kuga. Google & ATrader 5 star review. 06/2020

Superb Transaction. The salesman owner was very helpful & accommodating. He introduced me to the very well presented car outside the immaculate showroom where all cars are covered in professional Dust sheets. He left me & my family to view the car in our own time. No hassle, no pressure. He offered me a very respectable trade in price on my car even though I’d stated that I was going to sell privately. This made the deal and swapover very easy and convenient. Great communications throughout and the car was serviced & prepared and turned around in 3 days. A very pleasurable deal from a very professional independent dealer. We will definitely return.
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Dave & Elaine G. Disco Sport. Google & AT reviews. 06/2020

Google -
Efficient and informative Matthew was pleasant to deal with and the whole buying experience was indeed a pleasure
Autotrader -
efficient and informative, Matthew was a pleasure to deal with
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Tom R. VW Golf GTi. Google & Autotrader reviews. 06/2020

Couldn’t recommend Incentive Cars enough to any potential customers, Matthew made the whole process seamless and it’s apparent he knows the business inside out. Couldn’t fault the whole process from first inquiry to collecting the car, very transparent with the cars condition which meant I could make the full payment before collecting the car. All considerations were made to ensure the car was sanitised before for when I collected which was very helpful. I’ll definitely be calling in again in the future when the time comes to upgrade! Cheers, Tom
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Chris T. MB C220 AMG. Google 5 stars. 06/2020.

Five Star rating.
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Dean J. MB S350. Autotrader review. 05/2020

Dealt with an absolute gentleman car was outstanding and better than described. Had a minor problem and he dealt with it immediately. Very professional service and would highly recommend. Definately would go there again and buy with confidence. Very smooth transaction adhering to all the current rules.
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Uelni B. Volvo XC60. Google review. 05/2020

The smoothest car transaction ever! Thank you Matthew for all your help. Definitely recommend them for other car seekers.
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Charles S. Audi Q3. Google & Autotrader review. 05/2020

Excellent service during a difficult time as a key worker , car as described and serviced and checked on site to good standard ,no pressure and time to look around at your own pace. Many thanks would recommend
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Dale S. Focus. Google. FB. Autotrader reviews. 05/2020

This has to be the quickest and easiest car buying experiences I've ever had! A friendly team with excellent communications made sure I new what was happening at every stage of the transaction. You just don't get this level of service with the larger dealerships. Big thanks to Matthew and his team!
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Caroline B. Mazda6. FB recommendation. 04/2020

Adam was very helpful and friendly, great car. a hidden gem of a car dealer. highly recommend them.
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Michael P. Audi A4. Autotrader review. 03/2020

First class from initial contact to driving the car away. The whole team was knowledgeable, professional, responsive and friendly. It was a bit of a concern for me, driving 180 miles to view a secondhand car with no prior knowledge of the dealer, but it looked like they had quality stock well presented and the online reviews were very positive. They also had the car I wanted so I made contact. All of my questions were answered, I got an honest appraisal of the car's condition (not as good as a brand new car but good condition and excellent condition for its age and miles), and on the strength of this conversation I booked a test drive. The car did not disappoint in any way and I agreed to purchase the car, which they made as straightforward as possible, providing all of the necessary paperwork. Whilst it may be too soon to say it will be problem free, after one day I can say I'm very happy with my purchase and the 180 mile trip home was sheer joy and she handles like a dream
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Paul E. X-Trail. Autotrader. 03/2020

From the first time I walked in to the showroom to the time I picked my car up I was impressed with the way I treated there was no hard sell I was given a test drive and Adam was very helpful with the whole process in buying my new car. Matt and Adam are really nice guys who are knowledgable and obliging. My only disappointment was the car wasn’t serviced before I collected it .
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Melanie A. Autotrader review. 03/2020

Very helpful and friendly And knowledgeable about the trade.
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Anthony G. Autotrader review. 03/2020

Very good experience, went out of their way to assist us.
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Carly C. FB & Website reviews. 02/2020

Travelled from Cheshire for our Volvo XC60. Professional and friendly service. Definitely worth the long journey. Would highly recommend incentive cars!
FB - We travelled from Nantwich for our Volvo XC60. Service from the first call was brilliant, no pushy sales like I received at the dealerships in my area. We were greeted with a warm welcome and a coffee which was much needed after a long drive! I would definitely recommend the guys at incentive cars, can’t fault them or their service at all.
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Allan & Jackie G. Autotrader. 02/2020

Where to go to buy a new car
I would certainly recommend Incentive Cars if you are looking for a new car. Really friendly helpful people nothing was too much trouble and I am really pleased with my new car.
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Kay & Malc D. Autotrader review. 02/2020

Excellent Cars and Service.
We have dealt with Incentive cars on a few occasions and have always been Very. happy with the cars and The excellent after service.
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Mark C. Autotrader review. 01/2020

knowledgable, helpful and stress free. From my first telphone conversation to collecting the car - no problems!
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Allan B. Google & Autotrader review. 01/2020

Google- Good car, nice people, a pleasure to do business with.
Autotrader- My SL350 from Incentive. Very friendly and efficient. Good tea brewing . Nice clean area.
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Kim R. Autotrader review. 01/2020

Great experience from start to finish. The guys were really helpful, no pushy sales techniques and happy to help with any queries by email or on the phone. I would definitely recommend Incentive Cars.
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Kevin H. Google & Autotrader reviews. 01/2020

Purchased an Audi A6 sline Avant. I have never had a more pleasant experience when buying a car , i would highly recommend incentive cars to anyone wanting to buy a genuine good quality motor.
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Stuart R. Autotrader review. 01/2020

A very professional and pleasant company to deal with. Excellent service very welcoming great experience would highly recommend.
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Sam & Claire. Google review. 01/2020

Brilliant service buying our new car, everybody we've dealt with have been amazing.
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Dave & Lisa S. Google review. 12/2019

Excellent, professional service from the guys at Incentive Cars. It is always a leap of faith when buying a used car, but the team were extremely patient, well-informed and had the cars prepared to an exceptional standard. No fuss, no hassle with an honest straight forward approach - would certainly recommend. Dave & Lisa S
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Hadley T. Autotrader review. 12/2019

Good quality vehicle bought from nice people.
Able to look over the car in an unhurried way in lit and under cover premises. Very well presented vehicles and a varied and well thought out test route to judge the performance. Pleasant and non-aggressive negotiation leading to a satisfying buying experience. I had others earmarked to view but didn't bother going on.
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Oliver N. Google & Autotrader Review. 12/2019

Great guys to deal with, honest people who offer genuine cars and a good service as part of the deal. I am always a little dubious when to comes to second hand cars but it helps when you have a genuine individual to talk to. Communication by e mail, phone and text was great, all requests dealt with promptly.
Autotrader - Good honest car dealers. Good communication. Descriptions of vehicles accurate.
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Gavin M. Google review. 11/2019

Purchased an Audi Q3 a week ago and I am over the moon with it . Spotted the vehicle on auto trader and called the guys up at incentive cars . From the phone call all throughout the purchasing I can not fault anything. Genuine friendly service. Test drove the vehicle which was as exactly described on the advert and did not hesitate to buy. Definitely a garage I will be looking at in the future if I ever decide to upgrade. Thanks again guys
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John F. Autotrader review. 11/2019

Incentive Cars, straightforward and honest!
I found Incentive to be friendly, open and honest. The price they were asking gave good value for money. I'll be seeing them next year to sort another family car replacement.
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Stephen J. Google review. 11/2019

I was recommended to visit this dealership by a friend, and so glad I did. I can highly recommend these guys, 5 stars service
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Alan M. Autotrader Review. 10/2019

Very good, friendly service. Good to deal with such people!
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Tristan A. Facebook recommendation. 10/2019

Excellent company would definitely deal with again... found car Saturday and drove away the following Monday...nice friendly staff
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Nigel W. Autotrader review. 10/2019

Excellent Car Purchase Experience.
Delighted with my car purchase, excellent buying experience from start to finish with Incentive Cars. No pressure to buy, very relaxed, welcoming and friendly. Knowledgeable and very professional ,excellent customer service making sure that everything was completed with a minimum of fuss. I have no hesitation in recommending Incentive Cars to anyone in the market as they source quality, great specification and well presented vehicles.
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Ben C. Google and Autotrader. 10/2019

Great service by the team from start to finish in particular Matthew, a really honest and trustworthy bunch who gave me the confidence to make the trip from London to come and see the car. Safe to say everything was as described and I drove back very pleased in my new motor. Despite being a few hours away from where I live I wouldn't hesistate to use them again next time I'm on the look. Top work!
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Colin W. Autotrader. 10/2019

Nice honest salesmen helpfully and polite delivered the car as promised
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Peter D. Google. 10/2019

Purchased a car today - exactly as described on the internet advert. Fantastic customer service from Andy and his team.. would most certainly recommend!
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Jo H. Google & Autotrader. 09/2019

Google - Another great experience of buying a car from Incentive Cars. Would definitely recommend having purchased 3 cars from them.
AT - Incentive Cars provide excellent service everytime I buy a car from them.
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Marg Y. Autotrader 5 star review. 09/2019

An accurate description of the Vehicle was given. The Car Dealers were very helpful and accommodating. We are extremely pleased with the vehicle and definitely would use these Car Dealers again when we decide to change our vehicle again. Very professional, friendly, polite, helpful and the vehicle was in top class condition. We could not ask for more.
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Lucy G. Autotrader 5 star review. 09/2019

Professional and courteous team. Clearly looked after their cars.
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Lance Deek. Google 5 star review. 09/2019

It's time to leave a review I looked on line for a car and came across insentive cars found a Mercedes C250 AMG that they had so phoned incentive cars to enquire about the car spoke to Adam about the car he described the car to me Over the phone so I left a deposit to secure the car I caught a train up to Birmingham where they are Based Adam was so kind to meet me at the station in the Mercedes I was about to Buy I Drove the Car Back to there place Car was as Described by Adam Mint Condition and what a Lovely Drive it was. Adam and his Team were Great and Welcoming No Pressure Sales like Some Garages that I have Bought From In The Past i Would Not Hesitate in Recommending any one wanting a car to Go and Buy a car From insentive cars Very Professional Oufit I Have Had The Car now since May and Have Not Had any Problems with it Still Drives Beautiful as From The Day I Bought it I Would Definitely Go and Buy Another Car From Them Many Thanks Insentive Cars
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Darren Moss. Website. 09/2019

Awesome car. Excellent guys to deal with, thoroughly recommend.
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Darren T. Autotrader. 09/2019

Very helpful and not pushy one bit answered every question asked would definitely by from again
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Lynda B. Kia Sportage. Autotrader 5 Star review. 09/2019

4th car with Incentive, wouldn’t go anywhere else xx
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Sam and David Morris. 09/2019

The VW UP! We purchased yesterday was exactly as advertised. Staff are professional, honest and very welcoming. We would highly recommend Incentive Cars
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Mark Stanley. VW Tiguan. Google 5 star review and FB recomme

Google - These chaps are just brilliant, polite professional and pleasure to deal with.
FB - Very professional, a pleasure to deal with.
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Claire B. Mini. Facebook & Autotrader 5 star review. 08/2019

Facebook recommendation - Bought my car from them a couple of weeks ago, absolutely fantastic service. Very polite and genuine people. Car was presented immaculately and nothing was too much trouble for them. Will definitely be recommending them to others.
Autotrader - Very helpful & genuine people, would definitely recommend and will use again should I be looking for a new car.
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Ian Macdonnell. Audi TT. Google 5 star review. 07/2019

I was intending to wait a while before giving a review but decided I couldn't wait to express my delight at our car purchase. My wife and I absolutely love the Audi TT. The whole buying experience with Incentive Cars was a pleasure, as at no point did we ever feel pressurised or uncomfortable whilst making our decision. Both Adam and Matt were so welcoming and friendly with undoubted knowledge and a true professionalism. A breath of fresh air these days, they certainly put the customer first. If we are in the hunt for another used car in the future, you can be assured that Incentive Cars will be top of our list of places to look and have no hesitation in recommending them to others to do likewise. We feel confident you'll not be disappointed. Many thanks, Ian & Lisa
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Richard Law. Volvo XC60 & V40. Google & Autotrader 5 star re

Google - Excellent service from a friendly and knowledgeable sales team. Their whole approach is first class. The vehicles are as described, very reasonably priced and presented in a relaxed surroundings. Absolutely nothing is too much effort for the team. Went to buy one car and came away with two!
Autotrader - Absolutely first class dealer
Very friendly, honest and informative staff. Cars exactly as described and a hassle free, relaxed and speedy service. I went to buy one car and came away with two!
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Stewart Graham. Honda CRV. Google 5 star review. 07/2019

these guys where so polite and helpful , I would highly recommend anyone looking for a vehicle to pop in an see them . I purchased a vehicle an they sorted everything out while I was there ... definitely highly recommended
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Stewart G. Honda CRV. Autotrader 5 star review. 07/2019

I bought an Honda CR-V lovey car well presented.
Highly recommended ,These guys were so helpful an polite I would definitely buy my next car from them
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Stephen H. Vauxhall Insignia. Autotrader 5 star review. 06/2

Very professional and no hard sell . Car was ready to drive away that day and good price given for trade in of old car.
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Howard Allen. Mercedes C200. Google 5 star review. 06/2019

The car was as described and we had a very friendly welcome when we went to view it. There was no heavy sales pitch, just helpful attention throughout the viewing, test drive and subsequent discussion. We were given a fair price for the trade-in and they explained how they had arrived at the figure. All of the transfer documents and car tax for both cars was carried out by them so no hassle at all. I was delighted with the car and the service we received and four weeks later I have not found any issues with the car at all. This is a quality team selling quality cars at fair prices and I would definitely go back to them again. A real pleasure to do business with them.
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Divya Divakaran. Mini Cooper SD. Website 5 star review. 06/2

Just took my mini home yesterday and I am absolutely in love with it. An exceptional dealership, with extremely friendly and warm staff that took their time to explain all the extras and things to me patiently! Highly recommend!
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Robin R. Mini Cooper S. Autotrader 5 star review. 06/2019

I have just bought a mini cooper s from incentive cars, customer service was first class right from the start. If you are thinking of buying a quality car it is worth paying them a visit regards Robin 👍
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Howard A. Mercedes C200. Google 5 star review. 05/2019

Autotrader - Great cars, great prices and excellent service. Friendly, relaxed and professional from start to finish. They are very helpful and honest but not at all pushy. They have excellent cars that they look after well and the cars sell themselves. I would definitely go back to them for another car in due course.
Facebook recommendation - I found a car that I was looking for on their website and from the first call to them to the wave goodbye as I drove off in my 'new' car, everything was good. The car was as described, I was able to look around it and test drive it at my leisure, any questions asked were answered honestly and there was no pushy sales, either to sell the car or to take up finance etc. They gave me a fair price for my trade-in and explained why it was not top book price. When it came to collect the car, everything was ready and the road tax for both my old car and the new car were sorted out by them. I would definitely buy from them again. Five stars.
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Anne Marie Pegg. Volvo XC60. Google 5 star review. 05/2019

I have waited to write this review, just in case anything went wrong with the car. But no the car is as wonderful as the whole buying process was.I was a little apprehensive to start with as I was buying the car for my husband, We were met by a friendly welcome and nothing was too much effort for them. We felt right at home. They couldn’t do enough for us and no pushy sales and no sales rubbish, they let the car sell itself. It was great to meet you all and I have no issue in recommending you to anyone.
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Amanda Marsh. Volvo XC90. Google review and Autotrader revie

Google - FANTASTIC. THIS IS ONE OF THE BEST CAR DEALERS WE HAVE BROUGHT FROM. DON'T GO ANYWHERE ELSE TRY HERE FIRST YOU WON'T BE DISAPPOINTED. THANKYOU TO THE WHOLE TEAM YOU ARE FANTASTIC FROM START TO FINISH. NOTHING TO MUCH TROUBLE. SO THANKYOU INCENTIVE CARS
Autotrader - Very friendly and very helpful. Nothing was to much. Well recomended
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David P. BMW 320 GT. Google 5 star review. 05/2019

I always try to leave a review a while after a purchase. It was a month ago that I bought my car, a BMW 3 Series GT from Incentive Cars. I can say that the whole experience was one of the most pleasurable second hand car buy’s I’ve ever had. The guys were great even though I was Umming and Arring for a week, they stuck with me. The car was pristine when I bought it and as I had previous issues with previous cars that I bought from other dealers I had my BMW specialist check the car over, he said it was one of the best looked after examples of it’s age he has seen and all the work that Incentive has done prior to sale had left it faultless. I am very satisfied with the service that I received and of course the car, I will definitely be using them again for my next car!
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Michael Parker. Audi Q5. 5 star review. 05/2019.

Meeting Mathew And Adam as put my faith back in car sales men.Thanks guys it was a pleasure meeting and buying my car from you.👍👍👍
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Peter H. BMW 123d. Google 5 star review. 05/2019

A friendly, professional company, gave me a fair price for my trade-in, efficient at processing the paperwork and getting me on my way.
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Stephen A. Smart ForTwo. 5 star Autotrader and Google review

Very happy with the way everything was delt with! One very satisfied customer 😆😉
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Carwyn J. Audi Q3. 5 star Autotrader review. 04/2019

The team at Incentive Cars did an excellent job. I initially enquired about an Audi Q3 but was never pressurised in to buying the vehicle. They have a lovely set up in a rural area outside of Worcester, the place was in pristine condition. Living 100 miles away from their showroom, I was given a verbal tour of the vehicle, picking out any small scratches and the like prior to buying the car. Before I had even arrived to pick up the vehicle, all the paperwork was sorted and they even sorted the tax out on the car. I was there for a total of 20 minutes before I could drive the car away! The car had been given a full valet just before I picked it up, which was a big bonus. I will definitely be buying from here again in the future and will recommend it to anyone. Great stuff. Thanks!
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Kimberley W. Nissan Juke. FB recommendation. 04/2019

Excellent service and communication. Would definitely recommend.
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James J. 5 star Google review. 04/2019

Best car dealership around
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David W. Mercedes SLK. Google 5 Star review. 03/2019

Even Storm Gareth Couldn't Stop Me. Worth Every Mile I had to Drive to Get There From the very first telephone call (11.03.19), to the moment I drove away (13.03.19) in my Mercedes SLK I was happy with the way in which I was looked after. It was a pleasure to deal with Adam Stanley throughout who provided answers to all of my questions. Having read many of the 5/5 positive reviews from customers I was happy to progress over the telephone and arrange the sale. On arrival the car was waiting for me, beautifully prepared and as described to me. A welcoming coffee and then off for a test drive. Once completed all paperwork was prepared and the car was soon mine. A very happy experience. Thank You Incentive Cars.
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Andrew W. VW Tiguan. Autotrader 5 Star review. 03/2019

Fantastic service - The guys at incentive are exceptional they made us feel at home and made sure everything was taken care of. The car was superb faultless through out and we got a good deal on our part exchange. We would recommend to anyone and we will definitely look here next time we need a new car.
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Pawandeep S. BMW 300d Sport plus. 5 star Autotrader review.

Very pleased with my purchase. Incentive cars were very helpful at every step and special thanks to Matthew who provided me all the information about the car. Won't hesitate buy from them again.
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Jacqui C. Audi A5. Google 5 star review. 03/2019

Great service, with friendly, helpful staff. Love our convertible!!!
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Ross U. Mercedes SLK. Autotrader and Google 5 Star review. 0

Autotrader - Buying a car made easy! Great guys to get on with and no pressure selling, all questions asked were answered and confidently, great new car from you, we’re really pleased with it, thanks for all of your help!
Google - Great bunch of guys to deal with, honest, no pressure selling and willing to answer any questions, Definitely recommended and would use incentive again👍👍
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Mike T. Mercedes SLK. Autotrader 5 Star review. 03/2019

I recently purchased a Mercedes SLK from Incentive Cars, the whole experience was as trouble free as you could hope for. They went out of their way to help and ensure we were happy with our purchase even helping with the transfer of our number plate. The car was presented to an excellent standard and we hope to enjoy the Summer ahead. Thank you all for the service we received. If only the weather was suitable in March........
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Martin K. BMW 330D. Google 5 star review. 03/2019

Can only echo what other reviews have to say. Received a phone call from Matthew to tell me the car I wanted which was sold on Saturday was unexpectedly available, so I was there in a jiffy to secure the deal. Easiest decision I have had to make when buying a car, based on the condition and the friendly service from Incentive.
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Adrian B. Vauxhall Corsa. Google 5 star review. 03/2019

Great service from start to finish. No pushy hard sell, very friendly made buying simple and a pleasure. Good little clean car. Thank you.
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Tracy W. Audi Q3. Autotrader & Google 5 star review. 03/2019

Great experience. Car was exactly as described and Matt was an absolute pleasure to deal with - from Google.
Car exactly as described. Sellers were extremely helpful and the whole experience was smooth - from Autotrader.
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Joanne B. Honda CRV. Autotrader 5 Star review. 03/2019

I cannot thank Incentive Cars enough, right from the outset they were amazing, their customer service is outstanding, they knew exactly what I was looking for and had the perfect car for me, they were welcoming as soon as I arrived and showed me around the car, they weren't pushy or badgering for a sale, they left it all down to me. They were so helpful with the different options for payment. The site is clean and tidy, look and feel professional. The team did everything that they could possibly do to ensure I had a safe and enjoyable vehicle. Hopefully I will have many years out of my new vehicle, but I will certainly be going back in the future and recommending them to friends and family.
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Leslie M. renault Clio. Autotrader & Google 5 star review. 0

An excellent company to deal with,everything up front and honest.excellent staff.would buy again from them.
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Maria K. Audi A1. 5 star Google review & FB recommendation.

Google - Highly recommended! No pushy sales what so ever and very open book! Made buying a car really easy and stress free! Many thanks to Matthew and the team.
FB - No pushy sales guys and very honest! I’ve always hated buying a car from a garage due to pushy sales men and feeling pressured but Matthew has made me change my view on this! Highly recommended!
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Donna D. VW Golf Cabriolet. 5 star Google review. 02/2019

So Happy with the service from these guys very helpful. Not pushy! Very welcoming had a nice coffee and chat and most of all love my car! Would defineatly go back! Highly reccomended!
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Lauren P. Mini Cooper SD. Autotrader 5 star review. 02/2019

Everyone at incentive cars was extremely friendly and professional when my partner and I viewed our new car a few weeks ago. They were very accommodating and answered any questions honestly that we had about the vehicle. They didn’t put any pressure on us when we viewed the car and took the time to show us all of the car’s features. Communication was brilliant and the car was exactly as advertised. We are very pleased with it and will definitely inquire here about any other cars we are looking to purchase in the future.
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Neil M. Jaguar XE R. Autotrader 5 star review. 02/2019

I recently bought a Jag XE - R from Incentive cars and had a good experience from the team. They were very friendly and helpful and fair with the trade in deal. It was a pleasure to deal with them and I would recommend them.
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Dan J. Volvo XC70. Google 5 star review. 02/2019

Had the pleasure of purchasing my new car with these guys. I was a little apprehensive to start but as soon as i was greeted with a warm welcome i felt right at home. They couldn’t do enough for me, no hard sell just have a nose about take your time no pressure. I was drawn to this place A. The quality of stock they have and B. Their ratings, which they exceed. Ill be recommending anyone i can to look at incentive cars for their next motor. It was great to meet Adam, David and especially Matthew!
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S & C Hulme. Mazda MX5. Google and Autotrader 5 STAR REVIEW.

Extremely pleased with the professional yet relaxed atmosphere surrounding the vehicle purchase. No high pressure salesmanship, just a wish to provide an extremely good car at a sensible price with a minimum of fuss. Two minor concerns after purchase were quickly resolved to our satisfaction. Based on our experience, we would have no hesitation in recommending “Incentive Cars” (and “Antifreeze Dave”) to our friends. Cheers Stanley and Carol
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Dan F. Audi TT. Google 5 star review. 02/2019

Good service from the whole team. Matthew who dealt with me was not pushy towards the sale and seemed very genuine and a lovely guy. This is the same for everyone there. Would recommend over any of the main stream dealers out there.
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John W. Subaru WRX. Autotrader 5 Star review. 01/2019

Absolutely fantastic friendly polite customer service Nothing was too much trouble for them highly recommend to anyone
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Kevin S. 02/2019

Brought a Freelander 2 from Adam and Matthew in December, unfortunatley it developed a transmisson fault. It would be wrong not to comment how helpful and fair Adam and Matt were in helping me rectify problem. Great cars, great after care and I found them a great dealership to do business with... Many thanks Adam and Matt.
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Kevin S. Landrover Freelander2. 5 star Autotrader review. 01

Very well presented car... great info...very friendly and honest...made to feel very comfortable with the sale with clear explanation throughout process.
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Debbie E. Ford Kuga. 5 star Google review. 12/2018

Fantastic quality vehicles. Friendly, honest and helpful staff with no pushy sales and more than helpful with information and answering questions.
Highly recommended if you want to buy from honest, genuine people. Thanks Matt
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Mark T. Audi A3 q. 5 Star Autotrader review. 12/2018

The best car buying experience I have ever had. The guys were so helpful and the car is fantastic. Definitely would recommend anyone who is looking for a nice car to try them first.
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Neil B. Audi TTC. 5 star google review. 11/2018

Excellent, urgent and professional organisation - highly recommended
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Ricky P. BMW X6. 5 star autotrader review. 11/2018

Gave me a good price for my part ex Very helpful and professional dealers Would reccommend to others. Lots of high end cars at very good prices.
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Chris T. Mercedes C220 AMG Sport. FB recommendation. 11/2018

Enjoyable experience. left alone to view the car and discuss with my "expert". Good coffee and test drive and happy to do a deal. Exceptional. Thank you Adam. I will be recommending you. already have !"
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Karen N. 5 star google review. 11/2018

Very friendly, very helpful, technical guys
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Emma B. Audi TT. 5 star Autotrader review. 11/2018

I bought an Audi from incentive cars, the guys were so helpful and answered all my questions. Can’t fault any part of the experience - I really recommend this dealer all but especially to people who don’t know much about cars - they are honest and truthfully about what the cars. Great service, love the car A+++++++++
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Adrian L. Ford Kuga. Google 5 star review. 11/2018

Recently bought a Ford Kuga from Incentive Cars. The guys were a pleasure to deal with, very helpful and friendly, they couldn't do enough for you. Would recommend Incentive Cars to anyone.
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William C. Landrover Freelander 2. Autotrader 5 star review.

Professional and personal from a local car dealership who really made an effort to accommodate me at short notice
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Helen S. Nissan Qashqai. Autotrader 5 Star review. 11/2018

Brillant service! Great communication throughout. Competitive prices. Would highly recommend.
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Pete W. BMW Z4. 5 Star google review. 11/2018

Been looking for the right Z4 for over a year; delighted to find it so close to home; 5 years old in lovely condition with only 20K on the clock.; once decision made was able to drive away in under an hour. Plenty of time to look over car, test drive and raise questions. Thank you Incentive cars.
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ANDREW S. VOLVO XC60. 5 STAR GOOGLE & FB REVIEW. 11/2018

Incentive Cars are an absolute pleasure to deal with. I came across them via a vehicle advertised on autotrader. I live around 100 miles from Incentive so I required honest information over the phone regarding the vehicle and got just that, they were professional, welcoming, friendly and not your typical car sales men! I travelled up the following day, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my vehicle from them and the service was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Many Thanks Adam & Matt.
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Donna L. BMW 1 series. 5 star autotrader review. 10/2018

Adam and Matt at Incentive cars have been such a pleasure to deal with, they are so welcoming and helpful, and made the whole experience hassle free, the car is exactly what I wanted and will definitely be back again. Amazing effort from these guys, and would recommend them to anyone.
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Iona B. Nissan X-Trail. 5 star google review & Fb recommenda

Fantastic service, really relaxed and friendly. Gave me loads of help to take the headache out of finding my new car. Very efficient and drove away the next day in my lovely new vehicle. Matt was really knowledgeable and Dave was great at making coffee 👍👍👍👍 I'd recommend these guys to anyone, especially if you're not used to buying a car on your own. No pressure, no hassle and they didn't make me feel stupid for asking loads of questions!!! Absolutely tip top. 5stars without a doubt.
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Hema D. Mini Paceman. 5 star google review. 10/2018.

Incentive Cars are an absolute pleasure to deal with. I came across them on autotrader and visited them unplanned. They were professional, welcoming, friendly and not your typical car sales men! There was no pressure to buy, the car was immaculately presented and nothing was too much trouble. It was a pleasure to buy my car from them, the service really was exceptional. I would have no hesitation in recommending them, you won’t be disappointed. Thanks Matt and Adam!
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Barry P. Land Rover discovery. 5 star google review. 10/2018

Proper customer service, they even call you back when they say they will very pleased with the service I got from them, my vehicle was part ex'd with no fuss to me and was out the door with my new car once all the documents were signed, even got a decent cup of tea :) Thanx
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Jay N. Land Rover Discovery. 5 Star Google review. 09/2018

Great car and service from these guys. Honest, friendly and made the process of trading in and getting private plates moved over all a breeze
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Andy R. Buyer of several cars. FB review. 09/2018

"Anyone looking for a car. With exceptional service and aftercare, you could say they broke the mould. I have experienced this service. Can not recommend highly enough."
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Larry S. Audi A3. Autotrader 5 star review & FB recommendati

Brilliant Company
I was struggling getting a car sorted with some other company’s and came across incentive and They have been brilliant and sorted everything out within hours I’m now in my new motor and will definitely be going back there when it’s to upgrade
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Sham A. Renault Megane. Google 5 star review. 09/2018

My partner stumbled across incentive and what a pleasant surprise it turned out to be, from the very first call with Adam to finalising the deal with Matthew it was a joy doing business. My partner and I were instantly drawn to the professionalism, expertise and friendliness. Overall we would not hesitate to recommend incentive to friends and family. We look forward to buying from you again. P.S. Adam makes a delicious coffee 😋 thank you guys!
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James W. Land Rover Freelander2. Google 5 star review. 08/20

Recently bought a freelander from incentive cars.what a fantastic experience from start to finish.very professional and welcoming and any aftercare that we have needed has been outstanding ......we love our new car many thanks
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Sandra W. Mini Countryman. Google 5 star review. 08/2018

Bought my Mini countryman a week ago from Incentive cars we found them on the internet. Went along with my husband. What a pleasant surprise. Situated just outside of Romsley lovely area. We were welcomed by two lovely guys Matt and Adam. Made us feel very comfortable. Took us for a test drive round the area. This is a car sales you must go and visit. Only a small place ran by these two lovely guys. I did buy the car the same day and bought it home. They did everything for me and part exchanged my old car. Can’t recommend them enough. I have been back since to have my number plate changed still the same friendly place. Would highly recommend Incentive cars. Just pop along and have a look Thanks Matt and Adam.
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Chris C. Alfa Romeo GT. Autotrader 4 Star review. 08/2018

The 2 gents running the showroom were both absolutely customer friendly and really helpful the process was simple and quick and the description was honest which was refreshing well worth a look here
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Jane C. Mercedes SLK. Autotrader 5 star review. 08/2018

Very professional, pro-active service. The car was exactly as advertised and the company could not have been more helpful. Great purchase and am very pleased.
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G Williams. Jaguar XF. Google & FB 5 star review. 08/2018

Good guys to deal with. Very happy with the transaction, excellent communication, would recommend and would not hesitate to use again. On the down side I was not offered a doughnut
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Graham W. Kia Sportage. Google 5 star review. 08/2018

I can't speak highly enough. I found them through Autotrader and had never bought from them before, so I expected a slick suited salesman when I arrived, but nothing could be further from the truth. The service was excellent, and they didn't even try to sell me the car, they're all turned out in a way that they sell themselves. Changed my impression of used car dealers and I'll definitely be buying from them again. Excellent.
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C McCann. BMW 3 series. Facebook 5 star review. 08/2018

We had a really great experience with Adam and Matthew, they were very friendly and professional throughout. Very fair with their pricing on my part exchange and also the vehicle I purchased,I could not be happier with the vehicle and my overall experience. I would happily do business with them again. Thanks, Conor.
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Julie S. 5 Star Google review. 07/2018

Very helpful and great cars will use again.
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KEVIN C. JAGUAR XF. 5 STAR GOOGLE REVIEW. 07/2018

Adam was very helpful when l purchased our Jaguar. They are very friendly and helpful.
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GARRY P. VOLVO XF. 5 STAR GOOGLE AND FACEBOOK REVIEW. 07/201

Bought a Volvo XC60 R design AWD from Incentive Cars last week after seeing it on Autotrader. Great friendly service. Very efficient. A really great experience. How it should be! No pushy sales techniques, no gimmicks. Really nice guys to deal with. Early days, but absolutely love the car. It was presented well in lovely condition. Full marks!
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Steve J. Audi Q5. 5 star Autotrader review. 07/2018

A fantastic service provided by Incentive Cars, throughout the whole process of buying my car. Five star organisation.......highly recommended!
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Kevin C. Kia sportage. 5 star Google review. 06/2018

We brought a very smart looking Kia Sportage from incentive cars . The guys were very helpful arranging for the fitting of a tow bar for me prior to collection which I was very grateful as we were going on holiday the next day. Had to give the guys a call a couple of days later due to a noisy rattle developed at the bottom of the engine They asked me to bring the car back which I did the next day and in less than 24 hrs I had call to say the car was ready to collect . It turned out to be the air condition unit which was replaced no problem. So well done guys very good after sales service. We would have no worries doing business with you again. Thanks guys Kev & Elaine Clark.
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Brett E. Jaguar XF. Google 5 star review. 06/2018

Fantastic service, quality cars, Adam and Matt were more than helpful, even arranged changing the plates, nothing was too much trouble, they gave honest and friendly advice with no hard sell. Would thoroughly recommend buying a car from Incentive Cars Limited Most excellent!
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Ryan F. BMW 330. Facebook review. 05/2018

Thanks to Adam and Matt at incentive cars, for my new BMW, great service from start to finish, nice to see people take pride in their business, this is reflected in the cars they sell, would recommend highly.
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Keith L. Peugeot 3008. AUTOTRADER 5 star REVIEW. 05/2018

Helpful and friendly staff, good show room, very clean and tidy, also tidy workshop, would recommend to any one.
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Keith S. Audi Q7. Google 5 star review. 05/2018

We purchased our Audi over a week ago from Incentive cars. We visited the showroom & were greeted with a warm welcome from both Adam & Matt. We were left alone to have a look at the car. We then had a test drive with Adam. No pushy sales at all from this company. We fell in love with the car & ended up purchasing it. We were also offered hot drinks. We were really made to feel welcome. The purchase went through smoothly. We reccommend anyone looking for a car to visit Incentive Cars. Top quality cars sold here. The car we purchased had everything we wanted in it at the right price. Top service provided. Thank you once again to Adam & Matt. We hope to do business with you again in a few years time.
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Ryan F. BMW 330i. AUTOTRADER 5 STAR REVIEW. 05/2018

Very professional setup 5*
Great guys to deal with from start to finish, what buying a second hand car should be like!
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Chris I. Freelander2. Autotrader review. 04/2018

Very welcoming and very professional. Greeted with a cup of tea and a very good jam donut. My new car had been kept in pristine condition under a dust sheet and was all ready to go.
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Lesley P. MB SLK. Autotrader review. 04/2018

Was a pleasure to deal with this Organisation. I was very impressed by their knowledge and their professional approach.
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Paul B. Audi Q5. From Autotrader 5 star review. 04/2018

Fantastic service - Professional, polite, honest and nice guys to do business with. Would highly recommend
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Terry P. Astra GTC. From Autotrader 5 star review. 04/2018

Superb dealer - From the 1st point of contact with Adam and Matt. Nothing was to much trouble. I've lived in the area for 50 years and didn't know they where there, if I had I would of brought all my previous vehicles from them.
Great blokes. Great cars at a great price. Nothing is to much trouble. Will use again and again now I know.
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KD Danjaul. Jaguar XF. From Facebook 5 star review. 02/2018

Great bunch of guys, made the car buying experience seem effortless and in areas of problems they were very helpful. Highly recommended.
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Gavin G. Mercedes E250. From Facebook, Google and Autotrader

Highly Recommend Incentive Cars - I purchased my Mercedes e250 through the guys at Incentive cars and initially dealt with Adam over the phone. I found him to be very honest and worked hard to give me a fair price for the part exchange of my BMW. Aswell as this, he assured me that the new car would have a service and new MOT on arrival. After this I spoke with Matt, who seemed equally as good and I paid a small deposit to secure the car. When I arrived a few days later I was very pleased with the service the guys gave, they were both really professional, honest, friendly and knowlegable about their cars (they let my wife look around another of their cars in the show room and offered a test drive). There was a nice play area in the show room to keep the kids entertained and the owner Matt, literally went that extra mile to make sure everything ran smoothly!!! All in all, I was very happy and would return to Incentive Cars.
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Gill B. Mazda MX5. From Autotrader 5 star review. 02/2018

An enjoyable and hassle-free transaction - Friendly, helpful,- I couldn't fault the Incentive Cars team,- and the car is all I could have have hoped for too!
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Mark T. Audi A5 TFSI. From Autotrader 5 star review. 02/2018

A5 purchase - I've worked in motor trade 30+ years, hate dealing with car sales but can honestly say these guys know how to treat customers. Great friendly and knowledgeable, was a pleasure buy car from them.
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Richard P. From Google and Facebook 5 star review. 02/2018

Can’t rate the guys at Incentive Cars highly enough - They were not only friendly but willing to give me honest and helpful advice and at no benefit to them, something I’ve never experienced at a garage before!
Thanks so much for the great service, I would recommend them without hesitation and will definitely be dealing with them again 100%
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David H. Nissan 350Z. From Facebook 5 star review. 01/2018

The garage is immaculate and very well presented. The guys there are terrific...so friendly & helpful. Overall a very good experience.
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Mark M. Audi A4 Avant. From Facebook 5 star review. 01/2018

Brilliant car sales, if you want a perfect place to buy a car, look no further. Matthew and Dave are very welcoming and quickly make you feel at ease and under no pressure to buy from them.
I turned up without any prior notice to them, the car I was looking to buy was parked behind 3 other cars. Without any trouble they were moved so I could have a good look and test drive of the vehicle. There is a good chance that I’ll be back in the future to do more business with them, I’ve been that impressed.
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Ian M. Audi A4 Cabriolet. From Autotrader 5 star review. 01/

Genuine garage with integrity and honesty - Very pleasurable experience, no pressure sales,very knowledgeable and the staff fill you with confidence. Would definitely recommend them and will look to return to them when my wife's car needs replacing.
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Mark M. Audi A4 Avant. From Autotrader 5 star review. 01/201

Perfect dealer and sales - If you're looking for a perfect place to buy a car, look no further. I haven't got a single bad thing to say. Very friendly and made to feel at ease with no pressure to make a purchase. The car was nothing less than how it was described on autotrader. Would recommend anyone to buy a car from here.
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Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.
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Dean C. BMW 320d. From Autotrader 5 star review. 12/2017

Pleasure to buy a car from incentive - Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service.
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Richard P. Skoda Superb. From Autotrader 5 star review. 12/2

Excellent - Excellent service, knowledgable and very personable, would highly recommend.
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Sue D. Audi Q5. From Autotrader 5 star review. 12/2017

New car - This has been my 4th car I have purchased through incentive cars, and on every occasion Matthew has been great, he isn't there just for the sale and you always get a fair price and a fair deal ( if you are trading in ), 1 thing if you do visit during the winter months wear a hat as it's very cold x
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Chloe I. Mitsubishi ASX. From Facebook review. 11/2017

Can’t recommend Matthew at incentive cars highly enough. He was so helpful in helping us purchase our Mitsubishi ASX. It was a car I had wanted for a long time and having owned it for a couple of weeks now, I am over the moon with it. It’s a gorgeous car and everything is as described in the sale. No problems at all.
Mathew came in on his day off, let us take as long as we needed (including letting us feed and change our newborn in his office!) and made the whole process a piece of cake. He was a lovely chap and so helpful.
Absolutely fantastic service. 5*
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Jayne G. Mini convertible. From Autotrader review. 11/2017

Positive service - great value - Having phoned in advance we visited Incentive Cars last week and purchased a fab Mini Convertible. A great car at a good price. Great service from a friendly company. Will certainly consider them in the future and would recommend to others.
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Paul A. Volvo V40. From Autotrader review. 10/2017

Very Professional, no pressure to buy, helpful - Absolutely tremendous !! Couldn't have asked for a better experience. Very professional, no pressure approach, so very helpful, really pleasant ans polite. They did all the paperwork, popped back the next day and picked up my car !! I would recommend Incentive Cars to all, we will return in the future. Thank you kindly.
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Robert C. Audi A4. From Autotrader review. 10/2017

If Carlsberg did used car sales. . . . . . .they would want it to be like this! I found Incentive Cars by chance (it is well hidden). How lucky was I? Matthew is a pleasure to deal with as he is helpful without using any of the cliches or pressure you may associate with car sales. He is passionate about cars and Customer Service, in equal measures. The cars are better than your average examples and are prepared for sale, both inside and out, to a very high standard. I was given a test drive and then time to make my decision, which was important to me. Pricing appears fair to me and I am delighted with my new car. I will recommend Incentive Cars to all my friends & family and will not hesitate to return when looking to replace my own car.
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Rob C. Audi A4 Technik SE quattro. From Google review. 10/20

This is a fabulous place to go to for a used car. Matthew is excellent to deal with and makes the whole buying process trouble free. I have no hesitation in recommending to anyone. Definitely 5 Star service.
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Glynne H. BMW 330d SE Highline. From Autotrader review. 10/2

Professional and fuss free - On arrival I was greeted very warmly, was made a cup of coffee, shown around the showroom and then taken on a test drive in the BMW 330d se highline that had been advertised on autotrader. Every description of the car on line was accurate so I bought the car! I travelled a 300 mile trip, well worth the effort.
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Adam S. Mercedes E220 Sport. From Autotrader review. 10/2017

What main dealer service should be - From the moment I walked in to the moment I took delivery nothing was too much trouble. All the cars had been presented to the highest of standards. Having picked the car I wanted after a few test drives all my questions where answered and finance arranged in a seamless manner. Many a main dealer could learn how to treat customers from the guys at Incentive Cars. Fully recommended.
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Paul M. Ford S Max Sport Titanium. From Autotrader review. 1

Very professional and friendly, genuine business - Very helpful and genuine team. No sales pressure and very informative. Would buy from them again as the whole process was simple and straightforward. Car was accurately described with comprehensive paperwork.
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Neil F. Range Rover Sport. From Autotrader review. 10/2017

I recently purchased a Range Rover Sport from Incentive Cars and was reasonably happy with the deal made. Shortly after purchase I had a significant and unexpected problem with the car, the team at Incentive Cars were as surprised as me with the issue and quickly helped resolve. From my experience with Incentive cars, and I have purchased many cars from lots of different garages, I rate them very highly and would definitely visit them again in the future.
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Frank M. Porsche Panamera. From Autotrader review. 09/2017

Good experience - I found the whole buying experience stress free. The people at Incentive are very genuine. I would buy again from them .
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Mindaugas L. BMW 320i. From Autotrader review. 09/2017

The place to buy your next car - Brilliant service, brilliant car. Highly recommended. Thanks guys.
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Ryan K. BMW Z4. From Autotrader review. 08/2017

Great service overall - Bought a BMW Z4 that was in great condition and looked after very well. Everything went smooth and I was happy with the service. 5 stars.
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Paul B. MB SLK. From Autotrader review. 08/2017

Very good and very satisfying - Bought my very nice car from incentive and the car was has they had advertised. Saw it in the morning and drove it away in the afternoon. The car was spotless looked amazing, very well presented. Did have one problem, it was a rubbing noise from the front when I eventually got to open her up a bit. Phoned Matt as soon as I could on the day I bought it. I told him about the sound and immediately said it could be the tyres. At which he arranged for them to be changed at a local tyre sales and they were changed within a few days. Car now sounds brill. Would recommend Incentive cars and will definitely be going back if and when I decide to change my car.
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Stephen W. Jaguar XF. From Autotrader review. 08/2017

Brilliant customer service - I only went window shopping and came away with a beautiful Jaguar XF. I blame my daughter Kate... "go on Dad" she said repeatedly during the test drive! Very professional, friendly service with advice where and when required. All credit to Matthew who guided me flawlessly through the purchase and retained that all important personal touch. Thank you and I wish you all the best.
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Mike B. Mercedes S350cdi. From Autotrader review. 08/2017

Fantastic Dealer - Buy with confidence - From the initial telephone call the service was great. Very helpful throughout the whole process. We had to get a train from London to collect the car and Mathew offered and then collected us from the local train station when we arrived. Great car, great service, great guy, I would not hesitate to recommend Incentive Cars to anyone.
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Rob J. Skoda Octavia. From Autotrader review. 07/2017

First class service - I would highly recommend Incentive Cars. Friendly, supportive and professional throughout. Extremely knowledgeable and went the extra mile to ensure a great service. I'm extremely pleased with my new car. Looks great and runs fantastically, it's also safe for my family. Thank you!
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Johnnie H. Audi Q5. From Autotrader review. 07/2017

Buy with confidence - I found this company very professional from start to finish. There was no pressure to buy whatsoever, they took care of all my needs even down to transferring my personal registration plates. I would recommend Incentive cars to anyone who requires a top class hassle free car, thanks for all your help.
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Jason H. Skoda Yeti. From Autotrader review. 07/2017

Great cars and great guys running it - Great company that are very easy to deal with. I would recommend them to anybody.
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Barri. Audi Q5. From Autotrader review. 07/2017

From start to finish Incentive Cars took care of everything. They were extremely helpful. And I would definitely recommend them to other prospective buyers.
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Herman. Volvo S40. From Autotrader review. 06/2017

Comfortable - From my first phone call inquiry to the completion of the purchase was a very professional service.
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Tony. Volvo XC60. From Autotrader review. 06/2017

Hidden jem - Never thought buying a car could be so pleasurable, both Matthew & Dave could not have been more helpful and done anymore for me, both very experienced and I think I have found an honest car dealer, would definitely recommend.
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Zoltan. Audi Allroad. From Autotrader review. 06/2017

Absolutely great! - Professional! Friendly!
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Elizabeth. MB E280. From Autotrader review. 05/2017

Pleasant, efficient, well presented. Dave was very pleasant and helpful and the car was extremely well presented and looked as good as the comprehensive photos appeared on the website.
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Jeff. BMW 330d. From Autotrader review. 04/2017

Top garage. The Bmw was very well presented, and Matthew and Dave were very easy to deal with.
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Viorel. Audi A8L. Lydney. 04/2017

" bought an Audi A8L today and I am very happy and impressed that there are people who help and leave the customers satisfied. Thank you Matthew and your team.
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