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Customer Testimonials

"Highly Recommend Incentive Cars.
I purchased my Mercedes e250 through the guys at Incentive cars and initially dealt with Adam over the phone. I found him to be very honest and worked hard to give me a fair price for the part exchange of my BMW. Aswell as this, he assured me that the new car would have a service and new MOT on arrival. After this I spoke with Matt, who seemed equally as good and I paid a small deposit to secure the car. When I arrived a few days later I was very pleased with the service the guys gave, they were both really professional, honest, friendly and knowlegable about their cars (they let my wife look around another of their cars in the show room and offered a test drive). There was a nice play area in the show room to keep the kids entertained and the owner Matt, literally went that extra mile to make sure everything ran smoothly!!! All in all, I was very happy and would return to Incentive Cars. Gavin"
(Gavin G. Mercedes E250. From Facebook, Google and Autotrader 5 star review. 02/2018)

"An enjoyable and hassle-free transaction.
Friendly, helpful,- I couldn't fault the Incentive Cars team,- and the car is all I could have have hoped for too!"
(Gill B. Mazda MX5. From Autotrader 5 star review. 02/2018)

"A5 purchase
I've worked in motor trade 30+ years, hate dealing with car sales but can honestly say these guys know how to treat customers. Great friendly and knowledgeable, was a pleasure buy car from them."
(Mark T. Audi A5 TFSI. From Autotrader 5 star review. 02/2018)

"Can’t rate the guys at Incentive Cars highly enough - They were not only friendly but willing to give me honest and helpful advice and at no benefit to them, something I’ve never experienced at a garage before!
Thanks so much for the great service.
I would recommend them without hesitation and will definitely be dealing with them again 100%."
(Richard P. From Google and Facebook 5 star review. 02/2018)

"The garage is immaculate and very well presented. The guys there are friendly & helpful. Overall a very good experience"
(David H. Nissan 350Z. From Facebook 5 star review. 01/2018)

"Brilliant car sales, if you want a perfect place to buy a car, look no further. Matthew and Dave are very welcoming and quickly make you feel at ease and under no pressure to buy from them.
I turned up without any prior notice to them, the car I was looking to buy was parked behind 3 other cars. Without any trouble they were moved so I could have a good look and test drive of the vehicle. There is a good chance that I’ll be back in the future to do more business with them, I’ve been that impressed."
(Mark M. Audi A4 Avant. From Facebook 5 star review. 01/2018)

"Genuine garage with integrity and honesty
Very pleasurable experience, no pressure sales,very knowledgeable and the staff fill you with confidence. Would definitely recommend them and will look to return to them when my wife's car needs replacing."
(Ian M. Audi A4 Cabriolet. From Autotrader 5 star review. 01/2018)

"Perfect dealer and sales.
If you're looking for a perfect place to buy a car, look no further. I haven't got a single bad thing to say. Very friendly and made to feel at ease with no pressure to make a purchase. The car was nothing less than how it was described on autotrader. Would recommend anyone to buy a car from here."
(Mark M. Audi A4 Avant. From Autotrader 5 star review. 01/2018)

"Pleasure to buy a car from incentive
Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service"
(Dean C. BMW 320d. From Autotrader 5 star review. 12/2017)

"Pleasure to buy a car from incentive
Fantastic service, very friendly and made to feel very welcome. Nothing was to much trouble for them and would highly recommend on my experience. Much appreciated thanks,car is great too. Very impressed with the service"
(Dean C. BMW 320d. From Autotrader 5 star review. 12/2017)

Excellent service, knowledgable and very personable, would highly recommend"
(Richard P. Skoda Superb. From Autotrader 5 star review. 12/2017)

"New car.
This has been my 4th car I have purchased through incentive cars, and on every occasion Matthew has been great, he isn't there just for the sale and you always get a fair price and a fair deal ( if you are trading in ), 1 thing if you do visit during the winter months wear a hat as it's very cold x "
(Sue D. Audi Q5. From Autotrader 5 star review. 12/2017)

"Can’t recommend Matthew at incentive cars highly enough. He was so helpful in helping us purchase our Mitsubishi ASX. It was a car I had wanted for a long time and having owned it for a couple of weeks now, I am over the moon with it. It’s a gorgeous car and everything is as described in the sale. No problems at all.
Mathew came in on his day off, let us take as long as we needed (including letting us feed and change our newborn in his office!) and made the whole process a piece of cake. He was a lovely chap and so helpful.
Absolutely fantastic service. 5*"
(Chloe I. Mitsubishi ASX. From Facebook review. 11/2017)

"Positive service - great value.
Having phoned in advance we visited Incentive Cars last week and purchased a fab Mini Convertible. A great car at a good price. Great service from a friendly company. Will certainly consider them in the future and would recommend to others. "
(Jayne G. Mini convertible. From Autotrader review. 11/2017)

"Very Professional, no pressure to buy, helpful.
Absolutely tremendous !! Couldn't have asked for a better experience. Very professional, no pressure approach, so very helpful, really pleasant ans polite. They did all the paperwork, popped back the next day and picked up my car !! I would recommend Incentive Cars to all, we will return in the future. Thank you kindly."
(Paul A. Volvo V40. From Autotrader review. 10/2017)

"If Carlberg did used car sales. . . . . . . . .
. . . .they would want it to be like this! I found Incentive Cars by chance (it is well hidden). How lucky was I? Matthew is a pleasure to deal with as he is helpful without using any of the cliches or pressure you may associate with car sales. He is passionate about cars and Customer Service, in equal measures. The cars are better than your average examples and are prepared for sale, both inside and out, to a very high standard. I was given a test drive and then time to make my decision, which was important to me. Pricing appears fair to me and I am delighted with my new car. I will recommend Incentive Cars to all my friends & family and will not hesitate to return when looking to replace my own car."
(Robert C. Audi A4. From Autotrader review. 10/2017)

"This is a fabulous place to go to for a used car. Matthew is excellent to deal with and makes the whole buying process trouble free. I have no hesitation in recommending to anyone. Definitely 5 Star service."
(Rob C. Audi A4 Technik SE quattro. From Google review. 10/2017)

"Professional and fuss free.
On arrival I was greeted very warmly, was made a cup of coffee, shown around the showroom and then taken on a test drive in the BMW 330d se highline that had been advertised on autotrader. Every description of the car on line was accurate so I bought the car! I travelled a 300 mile trip, well worth the effort."
(Glynne H. BMW 330d SE Highline. From Autotrader review. 10/2017)

"What main dealer service should be.
From the moment I walked in to the moment I took delivery nothing was too much trouble. All the cars had been presented to the highest of standards. Having picked the car I wanted after a few test drives all my questions where answered and finance arranged in a seamless manner. Many a main dealer could learn how to treat customers from the guys at Incentive Cars. Fully recommended."
(Adam S. Mercedes E220 Sport. From Autotrader review. 10/2017)

"Very professional and friendly, genuine business.
Very helpful and genuine team. No sales pressure and very informative. Would buy from them again as the whole process was simple and straightforward. Car was accurately described with comprehensive paperwork."
(Paul M. Ford S Max Sport Titanium. From Autotrader review. 10/2017)

"I recently purchased a Range Rover Sport from Incentive Cars and was reasonably happy with the deal made. Shortly after purchase I had a significant and unexpected problem with the car, the team at Incentive Cars were as surprised as me with the issue and quickly helped resolve. From my experience with Incentive cars, and I have purchased many cars from lots of different garages, I rate them very highly and would definitely visit them again in the future."
(Neil F. Range Rover Sport. From Autotrader review. 10/2017)

"Good experience
I found the whole buying experience stress free. The people at Incentive are very genuine. I would buy again from them "
(Frank M. Porsche Panamera. From Autotrader review. 09/2017)

"The place to buy your next car.
Brilliant service, brilliant car. Highly recommended. Thanks guys."
(Mindaugas L. BMW 320i. From Autotrader review. 09/2017)

"Great service overall.
Bought a BMW Z4 that was in great condition and looked after very well. Everything went smooth and I was happy with the service. 5 stars."
(Ryan K. BMW Z4. From Autotrader review. 08/2017)

"Very good and very satisfying.
Bought my very nice car from incentive and the car was has they had advertised. Saw it in the morning and drove it away in the afternoon. The car was spotless looked amazing, very well presented. Did have one problem, it was a rubbing noise from the front when I eventually got to open her up a bit. Phoned Matt as soon as I could on the day I bought it. I told him about the sound and immediately said it could be the tyres. At which he arranged for them to be changed at a local tyre sales and they were changed within a few days. Car now sounds brill. Would recommend Incentive cars and will definitely be going back if and when I decide to change my car."
(Paul B. MB SLK. From Autotrader review. 08/2017)

"Brilliant customer service
I only went window shopping and came away with a beautiful Jaguar XF. I blame my daughter Kate... "go on Dad" she said repeatedly during the test drive! Very professional, friendly service with advice where and when required. All credit to Matthew who guided me flawlessly through the purchase and retained that all important personal touch. Thank you and I wish you all the best."
(Stephen W. Jaguar XF. From Autotrader review. 08/2017)

"Fantastic Dealer - Buy with confidence
From the initial telephone call the service was great. Very helpful throughout the whole process. We had to get a train from London to collect the car and Mathew offered and then collected us from the local train station when we arrived. Great car, great service, great guy, I would not hesitate to recommend Incentive Cars to anyone."
(Mike B. Mercedes S350cdi. From Autotrader review. 08/2017)

"First class service
I would highly recommend Incentive Cars. Friendly, supportive and professional throughout. Extremely knowledgeable and went the extra mile to ensure a great service. I'm extremely pleased with my new car. Looks great and runs fantastically, it's also safe for my family. Thank you!"
(Rob J. Skoda Octavia. From Autotrader review. 07/2017)

"Buy with confidence
I found this company very professional from start to finish. There was no pressure to buy whatsoever, they took care of all my needs even down to transferring my personal registration plates. I would recommend Incentive cars to anyone who requires a top class hassle free car, thanks for all your help."
(Johnnie H. Audi Q5. From Autotrader review. 07/2017)

"Great cars and great guys running it.
Great company that are very easy to deal with. I would recommend them to anybody. "
(Jason H. Skoda Yeti. From Autotrader review. 07/2017)

"From start to finish Incentive Cars took care of everything. They were extremely helpful. And I would definitely recommend them to other prospective buyers . "
(Barri. Audi Q5. From Autotrader review. 07/2017)

From my first phone call inquiry to the completion of the purchase was a very professional service. "
(Herman. Volvo S40. From Autotrader review. 06/2017)

"Hidden jem
Never thought buying a car could be so pleasurable, both Matthew & Dave could not have been more helpful and done anymore for me, both very experienced and I think I have found an honest car dealer, would definitely recommend. "
(Tony. Volvo XC60. From Autotrader review. 06/2017)

"Absolutely great!
Professional! Friendly! "
(Zoltan. Audi Allroad. From Autotrader review. 06/2017)

"Pleasant, efficient, well presented. Dave was very pleasant and helpful and the car was extremely well presented and looked as good as the comprehensive photos appeared on the website."
(Elizabeth. MB E280. From Autotrader review. 05/2017)

"Top garage. The Bmw was very well presented, and Matthew and Dave were very easy to deal with."
(Jeff. BMW 330d. From Autotrader review. 04/2017)

"I bought an Audi A8L today and I am very happy and impressed that there are people who help and leave the customers satisfied. Thank you Matthew and your team."
(Viorel. Audi A8L. Lydney. 04/2017)

"Top garage. The Bmw was very well presented, and Matthew and dave were very easy to deal with."
(Jeff. BMW 330d M Sport. Usk. AutoTrader. 03/2017)

"We bought our A6 Avant from Matthew, excellent no pressure service and provided a really nice, quality car. Absolutely love it!!"
(Charlotte. Audi A6. Northampton. 02/2017)

"Having identified a car that seemed to meet all our requirements on the Incentive website, I contacted Matthew to arrange a viewing and a test drive. From that very first conversation right through to driving the car away, the Incentive team was always helpful, knowledgeable and friendly. There was no pressure, no hard-sell and no stress - simply great service and a great product. Needless to say, we are delighted with our new car and would have no hesitation returning to Incentive to buy our next car, or indeed recommending them to others."
(Barry. Audi A3. Gloucestershire. 02/2017)

"While looking for an Audi S5, I came across Incentive Cars. Having had some bad experiences with dealers before I am always apprehensive when purchasing a car but after my first telephone call with David, I felt at ease.
There was no hard sell either on the phone or during my visit to view and test drive the Audi. Both David and Mathew were very pleasant and helpful throughout the process.
I would highly recommend Incentive Cars."
(Richard. Audi S5 4.2. Gloucester.)

"I bought Volvo xc60 a couple months ago and I would like to say car is lovely and customer service was really professional and friendly, I do recommend Incentive cars Ltd to every one who would like to buy a car"
(Adam. Volvo XC60. Facebook.)

"I bought a Seat Leon FR from Matthew just over 2 years ago. The service he provided was faultless such a genuine guy who made sure it was the right car for me. When I collected my Leon he picked me up from the train station (coming from Shrewsbury) without any extra charge which was a very kind gesture, not many other places would do this. I will definately be buying another car off him in the future and always recommend him to friends when they're looking for new cars.."
(Liam. Seat Leon. Facebook.)

"Hi Dave, just a quick line or two to say thanks for making my recent used car buying experience such a positive one. It was a pleasure dealing with you, albeit only over the phone. It was so refreshing to not hear all the usual sales waffle/tactics etc and to just hear straight forward, helpful answers to the many questions I had for you. Buying a car without actually seeing it in the flesh or driving it first is not something that I make a habit of doing so its fair to say that I was a little apprehensive that when you delivered the car it wouldn't be quite as described or as in the pictures. Well, I needn't have worried, the car is stunning and drives beautifully and is exactly as you described. Thank you, you've restored a little of my faith in humanity. It's reassuring to know that there are still people in this world that are honest, straightforward and genuine. I'll definitely be back when its time for my next car, though hopefully next time I'll be able to make it up in person. Many thanks, Wayne"
(Wayne. BMW 325 cab. Sussex. 09/2016)

"Hi Matthew and Dave, a BIG thank you to you both for all your help during the purchase and after sales care offered to me during and following the purchase of my Mercedes-Benz. Your friendly and helpful manner has been greatly appreciated👍👏. I loved the car as soon as I saw it on your website and it was just as I pictured it when I saw it for real. LOVE my car💞 🚗Thank you for taking the fear away from the buying process, and many thanks for your friendly after sales care since purchase."
(Marie. Mercedes A class. Blackwell.)

"Hello Mathew, Thank you for all your assistance in the purchasing of the Freelander from your good self. The vehicle is fantastic and we have received many words of admiration for it from friends and family. It was, without doubt, well worth the journey from Bristol and must thank you for collecting us from the railway station and for the hospitality you showed us. It made the purchase a pleasurable experience. Thank you again. Regards, Anthony & Alison Wilshire"
(Anthony. Bristol. Freelander. 08/2016)

"I recently bought my Audi A4 from Matt @ Incentive Cars, and I've got to say the service was faultless right from the first contact. They made time to talk and ensure I was completely happy with the car. Even the after sales service was great (which, in my previous experience, is unusal). There was a slight problem after taking the car, which again was corrected immediately and with the minimum of disruption to me. Thanks Matt (will be back for the next one)."
(Ray. Walsall. Facebook review. Audi A4 )

"Hi Matthew, I would just like to thank you for the service we received. We are so happy with the car it's absolutely fantastic, and we would recommend you any time. See you in 5 years for a new one! Thanks again ."
(Dave. Bromsgrove. Audi A4. 04/2016 )

"Great service. Fabulous car! Happy to do business with Matthew, very professional."
(Maisie, Orpington, Kent. Mini Cooper D)

"Bought my Audi TT from these guys nearly a year ago which I love very much! They take great care and pride in the cars they sell I would recommend them to anyone!"
(Helen, Facebook review, Malvern, Audi TT)

"Brought a Nissan Juke from Incentive Cars today and I have got to say a massive thank you to Matthew who went above and beyond with the service he provided. I absolutely love my car and it has been a pleasure meeting you and I would recommend Incentive cars to friends and family. Thank you once again Matt for making me feel so comfortable with your friendly and welcoming advice and help. Hopefully see you in the near future."
(Mandy, Facebook review. Shropshire. Nissan Juke)

"I bought a Mini Roadster from Incentive cars a few weeks ago and the car was everything I wanted it to be. I did look at other cars from other dealers but the service from Incentive was better, honest and very friendly. They were a real pleasure to deal with. I felt they were trustworthy - they delivered what they promised - and I would buy from them again and recommend them without reservation."
(Paul, Facebook review. West midlands. Mini Roadster)

"I Just wanted to thank you both for all your help and patience, it has been quite a revelation to us that a small independent garage could teach the main dealers a thing or two about going above and beyond with their customer service. Buying a new or secondhand car can be a really painful experience but you made it something to look forward to and not dread; when we decide to change our Range Rover we will definitely be coming to see what you have on offer first. I am totally in love my Audi TT Roadster. It's an awesome car and a real pleasure to drive. Kindest regards, Jo"
(Jo and John, Dartmoor, Devon. Audi TTR 3.2)

"Many thanks for helping to rebuild my faith in car dealers! The car had an uneventful 4 hour trip back to Perranporth in blustery conditions and performed without incident. Family very pleased with the new acquisition. The car was very well presented, and dealing with you was an absolute pleasure."
(Mark, Perranporth. Renault Megane)

"An absolute pleasure to deal with. Matthew went above and beyond & I am thrilled with my new car. Would buy from them again and would recommend them to everyone."
(Kate, Alcester. Audi TT)

"Thank you and your colleagues for the condition and prompt delivery of the Mondeo. It seems to be as you said in pristine condition (including the engine compartment). I was a bit worried about buying a used car "sight unseen" but certainly in this case I can see I need not have been bothered. Thanks again for your help."
(John Sharp. Stanford. Lincs. Ford Mondeo)

"Got my TT from these guys. Had a tiny problem with it and they couldn't be more helpful in getting it sorted today for me. Pleasure doing business with you."
(Lynden, Harbourne. Audi TT)

"Superb range of desirable cars, excellent, friendly and honest service, would highly recommend!"
(Matt, Stoke on Trent. Audi A3)

"Brought nissan navara from incentive cars on Thursday, excellent service, friendly guys and really good quality cars"
(Andy, Stone Staffs. Nissan Navara)

"Bought a car from these guys today, nice friendly service and some decent cars cheers!"
(James, Bishops Stortford. Volvo C30)

"Just to say thank you very much for a warm welcome, and making the buying of the Mini such a pleasure. Love my Mini, thanks."
(Anne-Marie, Rugeley. Mini)

"Thanks again for getting my car sorted quickly, I now have the car and I have driven it loads today. It's lovely thank you.
(Steve, Lancing. West Sussex. Audi TTR)

"Just thought I'd finally get in touch with you and let you know we love the BMW we bought off of you back in June. It's a great car and a real pleasure to drive. And it's definitely a step up from the Vectra's we've had in the past! The only issue it's caused is the arguments about who's going to drive it whenever we go out together! Hope you two are doing OK and it was really enjoyable meeting you back in the Summer. Buying a car can be really painful, especially when you are spending 20k, but it was a good experience dealing with you and we both have fond memories of it. Better than the main dealers any day!
(Andy & Carole Riley. Wigan. Lancs. BMW330d)

Opening hours
Monday - Friday 9am to 5pm, Saturdays 10am to 3pm.
Closed Sundays.
Contact Details
Unit 19 Fivewood Barn
Money Lane
Bromsgrove, Worcestershire B61 0QY
Tel: 0121 4577644 / 07799 883082 / 07539 072576
Incentive Cars, Unit 19 Fivewood Barn Money Lane Chadwich Bromsgrove